Apple IPhone XR Starting Price Of Rs 76,900 In India Makes Little Sense

Mobile Phone

With the recent release of the Apple iPhone XR in India, there has been a buzz surrounding its starting price of Rs 76,900. While Apple loyalists eagerly await the arrival of the new device, many are left questioning the rationale behind such a steep price tag. Considering the highly competitive and price-sensitive Indian market, it seems counterintuitive for Apple to set such a premium price for their latest offering. The question on everyone’s mind is, does the iPhone XR really provide enough value to justify its hefty price? In this article, we will delve into the pricing strategy of Apple and explore the features and specifications of the iPhone XR to determine if it truly lives up to its cost. So, if you’re curious about the iPhone XR and its affordability in India, read on to discover if it makes little sense or is worth the investment.

Inside This Article

  1. Apple iPhone XR Starting Price of Rs 76,900 in India Makes Little Sense
  2. Lack of Competitive Pricing
  3. Affordability Concerns in the Indian Market
  4. Impact on Sales Performance
  5. Conclusion
  6. FAQs

Apple iPhone XR Starting Price of Rs 76,900 in India Makes Little Sense

When Apple launched the iPhone XR with a starting price of Rs 76,900 in India, it left many consumers scratching their heads in confusion.

Apple has always been known for its premium price tags, but this pricing strategy seems out of touch with the Indian market. With such a high price, one would expect the iPhone XR to offer groundbreaking features and specifications that justify its cost. However, upon closer inspection, it becomes clear that the price does not align with the value provided.

For starters, the iPhone XR is positioned as a mid-range phone in Apple’s lineup, with some compromising factors when compared to the higher-end models. While it boasts a powerful A12 Bionic chip and a stunning Liquid Retina display, it lacks features such as a dual-camera system and an OLED display found in the pricier iPhone XS and XS Max.

Moreover, when compared to its competition in the Indian smartphone market, the iPhone XR falls short in terms of value for money. There are many Android smartphones available at a lower price point that offer comparable or even superior features and specifications.

One might argue that the iOS ecosystem and the Apple brand carry a certain level of prestige, which justifies the higher price. While this may hold true in many markets, it does not hold as much weight in India, where budget-conscious consumers value affordability and features over brand loyalty.

In a price-sensitive market like India, Apple needs to reconsider its pricing strategy. The Indian smartphone market is dominated by lower-priced Android devices, and unless Apple can offer significant value for the premium price, it risks losing market share.

It’s worth noting that Apple has made some efforts to cater to the Indian market, such as manufacturing certain iPhone models in India to reduce import costs. However, these measures do little to justify the exorbitant price of the iPhone XR in the country.

Ultimately, the starting price of Rs 76,900 for the iPhone XR in India makes little sense. It fails to offer the value and affordability that Indian consumers seek in a smartphone. With more affordable options available that offer comparable features, it remains to be seen how well the iPhone XR will perform in the Indian market.

Lack of Competitive Pricing

One of the major reasons why the starting price of Rs 76,900 for the Apple iPhone XR in India makes little sense is the lack of competitive pricing. When compared to other smartphone models in the market, the iPhone XR falls short in terms of offering value for money.

In the highly competitive Indian smartphone market, consumers have a wide range of options to choose from. From budget-friendly options to feature-packed devices, there is something available for every price range. However, Apple’s pricing strategy often puts the iPhone XR at a disadvantage when it comes to attracting price-conscious consumers.

Competitors like Samsung, Xiaomi, and OnePlus offer devices with similar or even better specifications at significantly lower price points. This makes it difficult for the iPhone XR to compete effectively in terms of pricing.

Additionally, the lack of aggressive pricing from Apple also impacts its ability to penetrate the mid-range and budget segments of the Indian market. As these segments contribute significantly to smartphone sales in India, it becomes crucial for Apple to reconsider its pricing strategy to stay competitive.

Moreover, the absence of competitive pricing hampers Apple’s efforts to attract new users and retain its existing customer base. With consumers becoming increasingly price-sensitive, they are more likely to opt for devices that offer similar features at a lower price point.

Overall, the lack of competitive pricing for the Apple iPhone XR in India limits its appeal in a price-sensitive market. In order to sustain and expand its market share, Apple needs to reassess its pricing strategy and offer more competitive pricing that aligns with the preferences and purchasing power of Indian consumers.

Affordability Concerns in the Indian Market

When it comes to the Indian market, one of the key factors that consumers take into consideration is affordability. With a per capita income significantly lower than that of developed countries, Indian consumers are always looking for value for their money. This is where the starting price of Rs 76,900 for the Apple iPhone XR raises some concerns.

While the iPhone XR is undoubtedly a fantastic device with its advanced features and sleek design, the high price tag does not align with the budget constraints of many Indian consumers. In a country where there is fierce competition in the smartphone market, consumers have a plethora of options available to them at more affordable price points.

Furthermore, the affordability concern is compounded by the fact that Apple has been facing other economic challenges in India. The import duties and taxes imposed by the Indian government on imported smartphones make it even more difficult for Apple to justify the higher price of the iPhone XR.

It is worth noting that affordability does not necessarily mean compromising on quality or performance. Indian consumers have become increasingly tech-savvy and discerning in their smartphone choices. They are looking for devices that offer a balance between performance, features, and price.

While Apple has been successful in capturing a significant share of the premium smartphone market in India, the pricing strategy for the iPhone XR could hinder its growth potential in the country. The Indian market is highly price-sensitive, and consumers are quick to explore alternative options if they feel they can get a better deal.

Apple needs to take cognizance of the affordability concerns in the Indian market and reevaluate its pricing strategy. By offering devices at more competitive price points, Apple can tap into the growing middle-class segment in India and further strengthen its position in the market.

Impact on Sales Performance

The high starting price of Rs 76,900 for the Apple iPhone XR in India is likely to have a significant impact on its sales performance. While Apple has a strong brand presence and a loyal customer base, the astronomical price tag may deter many potential buyers.

In a price-sensitive market like India, consumers have numerous alternatives available at more affordable prices. Competitors such as Samsung, OnePlus, and Xiaomi offer feature-packed smartphones at a fraction of the cost of the iPhone XR. This price discrepancy may compel consumers to opt for cheaper alternatives rather than shelling out a large sum for an iPhone.

The Indian smartphone market is known for its price-conscious consumers who prioritize the best value for their money. With the iPhone XR positioned as a premium device, it may struggle to attract a significant portion of the market share in India. Moreover, the availability of older iPhone models at lower price points further reduces the appeal of the iPhone XR.

Apple needs to carefully evaluate its pricing strategy in India to ensure it aligns with the expectations of Indian consumers. Offering more competitive pricing or introducing installment payment plans could help make the iPhone XR more accessible for a wider range of consumers.

Furthermore, Apple must also consider the impact of the iPhone XR’s pricing on its overall market share in India. The Indian smartphone market is fiercely competitive, and if Apple fails to address the affordability concerns, it risks losing ground to its competitors.

While Apple’s brand reputation, customer loyalty, and premium user experience are undoubtedly strong attributes, the pricing of its devices is a crucial factor that determines its success in the Indian market. Balancing affordability with its high-quality products will be the key to Apple’s growth and market share in India.


In conclusion, while the Apple iPhone XR may be a highly anticipated device, its starting price of Rs 76,900 in India raises eyebrows and makes little sense. With a market flooded with mid-range smartphones offering similar features at a fraction of the price, it’s hard to justify the hefty price tag associated with the iPhone XR. While the device boasts Apple’s trademark design, powerful hardware, and a vibrant display, its price puts it out of reach for many potential buyers.

Indian consumers have a wide range of options when it comes to purchasing a new smartphone, and unless Apple offers compelling reasons to choose the iPhone XR over its competitors, it may struggle to gain traction in the Indian market.

While die-hard Apple fans may still find the iPhone XR appealing despite the price, it remains to be seen whether the device will be able to gain the mass market success that Apple is hoping for in India.


1. What is the starting price of the Apple iPhone XR in India?

The starting price of the Apple iPhone XR in India is Rs 76,900.

2. What are the key features of the Apple iPhone XR?

The Apple iPhone XR comes with a 6.1-inch Liquid Retina display, A12 Bionic chip, 12MP rear camera, Face ID for secure authentication, and fast charging capabilities. It also offers excellent battery life and comes in a range of vibrant colors.

3. Is the Apple iPhone XR a good value for money?

The value of the Apple iPhone XR depends on individual preferences and requirements. While it may be considered expensive for some, it offers a premium build quality, powerful performance, and access to the extensive Apple ecosystem. Additionally, it provides a reliable and seamless user experience.

4. Can the Apple iPhone XR be used with all mobile carriers?

Yes, the Apple iPhone XR is compatible with various mobile carriers in India. However, it is always advisable to check with your specific carrier to ensure compatibility and availability of the required network bands.

5. What are the alternatives to the Apple iPhone XR in a similar price range?

There are several alternatives to the Apple iPhone XR available in a similar price range. Some popular options include the Samsung Galaxy S10e, Google Pixel 3a, OnePlus 7T, and Xiaomi Mi 10T Pro. These smartphones offer different specifications and features, catering to diverse user preferences.