Google’s First Project Ara Modular Phone Will Arrive In 2017

Mobile Phone

Get ready for the future of mobile phones because Google’s highly anticipated Project Ara is finally set to arrive in 2017! Project Ara is Google’s groundbreaking attempt to bring modular phones to the masses. This means that instead of being stuck with a pre-packaged phone, you’ll have the ability to customize your device by selecting and adding individual modules for specific features such as camera, battery, processor, and more. The possibilities are endless, as you can mix and match modules based on your needs and preferences. With Project Ara, you’ll have the power to create a truly personalized smartphone tailored to your lifestyle. So get ready to say goodbye to the limitations of traditional smartphones and step into a new era of mobile technology with Project Ara!

Inside This Article

  1. Overview of the Project Ara Modular Phone
  2. Development Timeline of Project Ara – Key milestones in the development process – Challenges faced during development
  3. Features and Benefits of the Project Ara Phone
  4. Release Date and Availability – Confirmation of the release year – Discussion of potential market availability – Expected pricing range
  5. Conclusion
  6. FAQs

Overview of the Project Ara Modular Phone

The Project Ara Modular Phone is an innovative concept introduced by Google, aiming to revolutionize the mobile phone industry. Unlike traditional smartphones that come as a complete package, the Project Ara phone allows users to customize and upgrade different components of their device based on their individual preferences and needs.

So, what exactly is a modular phone? In simple terms, a modular phone is a device that consists of various interchangeable modules, allowing users to add, remove, or upgrade specific components such as the processor, battery, camera, and more. This modular approach gives users the freedom to create a phone that caters to their unique requirements.

Google’s vision for the Project Ara Modular Phone is to empower users and promote a more sustainable approach to mobile technology. They believe that consumer electronics should be more customizable, reducing electronic waste and prolonging the lifespan of devices.

By offering a modular phone, Google aims to provide users with the ability to personalize their devices, whether it’s upgrading the camera for photography enthusiasts or optimizing the battery for heavy users. This customizable approach will not only enhance the user experience but also drive innovation and foster a community of developers creating modules for various functionalities.

Google envisions a future where individuals can easily swap out modules, making their phones future-proof and adaptable to changing needs. This concept of modularity aligns with the idea that technology should be flexible, eco-friendly, and accessible to all.

With its innovative concept and the potential to reshape the mobile phone industry, the Project Ara Modular Phone has garnered significant attention and created anticipation among tech enthusiasts and consumers around the world.

Development Timeline of Project Ara – Key milestones in the development process – Challenges faced during development

The development of the revolutionary Project Ara modular phone by Google has been a journey filled with innovation, setbacks, and triumphs. Let’s take a closer look at the key milestones in the development process and the challenges that were faced along the way.

1. Conception and Early Development: The idea for Project Ara originated in 2012 with the Advanced Technologies and Projects (ATAP) group at Google. The goal was to create a smartphone that could be personalized and upgraded by users through a modular design. The early development phase involved conceptualizing the modular architecture and exploring different hardware modules.

2. Module Development: One of the major milestones in the development of Project Ara was the creation of functional hardware modules. These modules included components such as processors, cameras, batteries, and displays, which could be easily swapped or upgraded by the user. The development process involved collaborating with various hardware manufacturers to ensure compatibility and optimize performance.

3. Software Integration: Integrating the different modules and ensuring seamless functionality was a significant challenge during the development process. The team at Google had to create a robust software framework that could handle the interactions between modules and the operating system. This involved developing APIs, drivers, and firmware to enable communication and synchronization between hardware and software components.

4. Testing and Optimization: As with any complex project, extensive testing and optimization were crucial to ensure the reliability and performance of Project Ara. The development team conducted rigorous testing to identify and resolve issues related to module connectivity, power management, and system stability. This phase included internal testing as well as collaborating with a select group of developers and users to gather feedback and make necessary improvements.

5. Manufacturing and Supply Chain: Scaling up the production of modular phones presented its own set of challenges. Google had to establish partnerships with manufacturers to ensure a consistent supply of high-quality modules and streamline the manufacturing processes. The supply chain logistics, including module distribution, inventory management, and quality control, had to be carefully planned and executed to meet the demand for Project Ara.

6. Hiccup and the End of Project Ara: Despite the significant progress made in the development of Project Ara, the project faced a setback in 2016. Google announced that it was suspending the creation of a consumer version of the modular phone due to various factors, including the complexity of production and a shift in the company’s hardware strategy. However, the core ideas and technologies developed through Project Ara continue to influence the industry.

The development of Project Ara went beyond the creation of a modular phone; it sparked a wave of innovation and encouraged other companies to explore similar concepts. While the consumer version may not have materialized, the project served as a catalyst for the future of smartphone design, customization, and sustainability.

Features and Benefits of the Project Ara Phone

The Project Ara phone offers a plethora of features and benefits that set it apart from traditional smartphones. One of the key advantages is its unparalleled customizability and personalization options. With a modular design, users can easily swap out different modules to customize their phone according to their specific needs and preferences. Whether it’s upgrading the camera module for professional photography, adding a larger battery for extended usage, or even attaching specialized modules like a thermal camera or a musical instrument, the Project Ara phone provides the freedom to create a unique device tailored to individual requirements.

Additionally, the Project Ara phone offers exceptional upgradability and flexibility. Instead of being stuck with a phone that quickly becomes outdated, users can simply replace outdated modules with newer, more advanced ones. This means that instead of buying an entirely new phone, users can upgrade specific components and extend the lifespan and functionality of their device. This not only saves money but also reduces electronic waste, addressing the issue of planned obsolescence commonly associated with traditional smartphones.

Moreover, the Project Ara phone has a significant impact on sustainability and e-waste reduction. The ability to swap out modules means that less electronic waste is produced as specific modules can be reused or recycled. According to the United Nations, electronic waste is one of the fastest-growing waste streams globally, posing significant environmental and health risks. By promoting a more sustainable approach to smartphones, the Project Ara phone is a step towards reducing electronic waste and minimizing the carbon footprint associated with smartphone production and disposal.

Release Date and Availability – Confirmation of the release year – Discussion of potential market availability – Expected pricing range

After years of anticipation and development, Google has finally confirmed that its first Project Ara modular phone is set to launch in 2017. This news has sparked excitement among tech enthusiasts and consumers alike, eager to get their hands on this groundbreaking device.

When it comes to the potential market availability of the Project Ara phone, Google has not provided specific details. However, based on the company’s previous product launches, it is safe to assume that the phone will initially be released in select countries, with a gradual expansion to additional markets.

As for the expected pricing range of the Project Ara phone, Google aims to make it affordable and accessible to a wide range of consumers. While the exact pricing has not been disclosed, it is anticipated that the modular phone will offer different price tiers depending on the modules and specifications chosen by the user. This flexibility allows users to customize their phone according to their specific needs and budget.


After years of anticipation, Google’s Project Ara is finally set to revolutionize the smartphone industry in 2017 with the release of their first modular phone. This groundbreaking technology will allow users to customize and upgrade their phones through interchangeable modules, giving them the power to personalize their device to match their preferences and needs.

With Project Ara, the limitations of traditional smartphones will be a thing of the past. Users will be able to easily swap out modules such as the camera, battery, and storage, providing endless possibilities for customization and innovation. Not only will this increase the longevity of the phone, but it will also significantly reduce electronic waste by eliminating the need to discard entire devices when one component becomes obsolete.

As the mobile phone industry continues to evolve, Google’s Project Ara paves the way for a more sustainable and user-centric approach to smartphone technology. With its arrival on the horizon, we can expect a new era of mobile phone innovation and personalization, putting the power back into the hands of the user.


1. What is Project Ara?

Project Ara is Google’s ambitious venture to create a modular smartphone, allowing users to customize and upgrade their device by swapping out individual components.

2. When will Google’s Project Ara be released?

The first release of Project Ara is expected to arrive in 2017. However, it’s important to note that release dates can be subject to change, so it’s advisable to keep an eye out for official announcements.

3. Can you explain how a modular phone works?

A modular phone consists of different modules or components that can be individually added, removed, or upgraded. These modules include the processor, camera, battery, display, and more. Users can customize their phone by purchasing modules that suit their needs and preferences.

4. What are the main benefits of a modular phone?

  1. Customization: With a modular phone, users have the freedom to choose the components that are important to them, allowing for a truly personalized device.
  2. Upgradability: As technology advances, users can easily upgrade specific modules without having to replace the entire phone, resulting in cost savings and reducing electronic waste.
  3. Repairability: Modular phones are designed to be easily repaired since components can be individually replaced in case of damage or malfunction.

5. Are there any drawbacks to using a modular phone?

While modular phones offer many advantages, there are a few potential drawbacks. One of the main concerns is the compatibility and availability of modules. Since modular phones are relatively new, there may be limited options and support from third-party manufacturers. Additionally, modular phones can be bulkier and heavier compared to traditional smartphones due to the nature of the modular design.