OnePlus Grabs 40 Percent Of India Premium Smartphone Market With OnePlus 6

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The OnePlus 6 has revolutionized the premium smartphone market in India, capturing a staggering 40 percent share. As one of the leading manufacturers in the industry, OnePlus has established a reputation for delivering high-quality devices at competitive prices.

The OnePlus 6 combines cutting-edge technology with sleek design, offering users a seamless experience. With its powerful processor, impressive camera capabilities, and stunning display, it has become the go-to choice for smartphone enthusiasts in India.

But what sets the OnePlus 6 apart from its competitors? In this article, we will delve into the features that make it a standout device and explore why it has emerged as the top choice for consumers looking for a premium smartphone in India.

Inside This Article

  1. Overview of the Indian Premium Smartphone Market
  2. Key Features and Success Factors of OnePlus 6
  3. OnePlus’ Market Share and Dominance in the Indian Premium Smartphone Market
  4. Conclusion
  5. FAQs

Overview of the Indian Premium Smartphone Market

The Indian premium smartphone market has experienced significant growth in recent years, driven by changing consumer preferences and increasing disposable income. As the demand for high-end smartphones in India continues to rise, manufacturers are vying for a larger share of this lucrative market.

With a population of over 1.3 billion people, India presents a vast and untapped market for premium smartphones. As the economy grows and people’s purchasing power increases, more and more consumers are willing to invest in feature-rich, technologically advanced devices.

Leading brands, such as Apple, Samsung, and OnePlus, have recognized the potential of the Indian market and have tailored their offerings to cater to the specific needs and preferences of Indian consumers. The competition among these brands is fierce, with each striving to capture a larger portion of the premium smartphone market.

In recent years, Chinese smartphone manufacturers have gained significant traction in India. Companies like OnePlus, Xiaomi, and Huawei have introduced high-quality devices at competitive prices, posing a formidable challenge to established players. These Chinese brands have been successful in capturing the attention of Indian consumers by offering feature-packed smartphones at more affordable price points.

The Indian premium smartphone market is characterized by a strong demand for devices that offer a balance between performance, design, and value for money. Consumers are increasingly looking for smartphones that offer high-quality cameras, long battery life, ample storage, and seamless user interfaces.

In terms of distribution, both online and offline channels play a crucial role in reaching Indian consumers. Online platforms like Amazon and Flipkart have become popular destinations for purchasing premium smartphones due to their wide selection, competitive pricing, and convenient delivery options. At the same time, retail stores continue to be an important touchpoint for customers who prefer a hands-on experience before making a purchase.

Overall, the Indian premium smartphone market is a dynamic and fast-growing segment of the country’s mobile industry. As consumers become more tech-savvy and discerning, manufacturers will need to continuously innovate and offer compelling features to maintain their market share and meet the evolving demands of Indian users.

Key Features and Success Factors of OnePlus 6

OnePlus 6 is a powerhouse of features and has built a strong reputation as one of the best premium smartphones on the market. Here are some key features and success factors that contribute to its popularity:

1. Sleek and Stylish Design: OnePlus 6 boasts a sleek and stylish design with a glass back and a slim profile. The device is available in various stunning colors, adding a touch of elegance to its overall appearance.

2. Immersive Display: The OnePlus 6 comes with a large 6.28-inch Optic AMOLED display that delivers vibrant colors and sharp visuals. The immersive display, with a resolution of 1080 x 2280 pixels, enhances the user experience while watching videos or playing games.

3. Powerful Performance: Equipped with a Qualcomm Snapdragon 845 processor and up to 8GB of RAM, the OnePlus 6 offers lightning-fast performance and seamless multitasking. This enables users to switch between apps smoothly and enjoy lag-free gaming.

4. Dual Rear Camera: OnePlus 6 features a dual camera setup with a 16MP primary sensor and a 20MP secondary sensor. The cameras are equipped with optical image stabilization (OIS) and electronic image stabilization (EIS), allowing users to capture stunning photos and videos even in low-light conditions.

5. Face Unlock and Fingerprint Sensor: OnePlus 6 offers convenient and secure biometric authentication options. It has a fast and accurate face unlock feature that uses advanced facial recognition technology. Additionally, it has a fingerprint sensor located at the back of the device for quick and easy unlocking.

6. OxygenOS: OnePlus 6 runs on OxygenOS, which is known for its clean and user-friendly interface. It offers a range of customization options and useful features, such as gesture controls and a gaming mode that optimize the gaming experience.

7. Competitive Pricing: Despite its high-end specifications and premium build, OnePlus 6 is available at a competitive price point compared to other flagship smartphones in the market. This affordability factor has been a major driver of its success.

8. Brand Trust and Customer Satisfaction: OnePlus has gained a loyal customer base thanks to its dedication to quality, timely software updates, and exceptional customer service. The brand’s commitment to customer satisfaction has contributed to the success of OnePlus 6 in the Indian market.

These key features and success factors have established OnePlus 6 as a strong contender in the premium smartphone segment in India. With its impressive performance, stunning design, and competitive pricing, it continues to attract smartphone enthusiasts across the country.

OnePlus’ Market Share and Dominance in the Indian Premium Smartphone Market

OnePlus has cemented its position as a dominant player in the Indian premium smartphone market, capturing a staggering 40 percent market share. The brand’s meteoric rise can be attributed to its successful lineup of flagship smartphones, with the OnePlus 6 leading the charge.

With its captivating design, cutting-edge features, and competitive pricing, the OnePlus 6 has struck a chord with Indian consumers. The device boasts a stunning 6.28-inch Optic AMOLED display, powered by the Qualcomm Snapdragon 845 processor. Its impressive camera system, featuring a dual 16MP + 20MP rear setup, captures stunning photographs even in low-light conditions.

One of the key factors driving OnePlus’ dominance in the Indian market is its strategic pricing. The brand offers high-end specifications at a fraction of the cost of other premium smartphones, making it an attractive choice for budget-conscious consumers who don’t want to compromise on quality. This pricing strategy has allowed OnePlus to carve a niche for itself in a highly competitive market.

In addition, OnePlus has focused on providing a near-stock Android experience with its custom OxygenOS, which offers a clean and fast user interface. This attention to software optimization has resonated with users who prioritize smooth performance and frequent software updates.

Another factor contributing to OnePlus’ success is its strong brand presence and marketing efforts. The company has dedicated resources to building a loyal and engaged community of OnePlus enthusiasts through its forums, offline events, and social media campaigns. This not only helps in creating brand awareness but also fosters a sense of belonging among consumers.

Furthermore, OnePlus has been quick to adapt to the Indian market’s preferences and demands, offering localized features such as Dual SIM support, support for Indian regional languages, and robust after-sales service. This customer-centric approach has further solidified its position in the Indian premium smartphone market.


With the phenomenal success of the OnePlus 6, OnePlus has firmly established itself as a dominant player in the Indian premium smartphone market. The brand’s relentless focus on delivering cutting-edge technology, sleek designs, and affordable prices has resonated well with Indian consumers. By capturing 40 percent of the market share, OnePlus has proven that it is a force to be reckoned with.

OnePlus’s rise to prominence in India can be attributed to a combination of factors. Its strategic marketing campaigns, strong online presence, and exclusive partnerships with e-commerce giants have all contributed to its success. Additionally, the company’s commitment to customer satisfaction and continuous innovation has helped it build a loyal fan base.

In the fast-paced world of smartphones, OnePlus is an embodiment of what users desire – high-quality devices that deliver on performance and style, without breaking the bank. As OnePlus continues to push the boundaries of what is possible in the mobile phone industry, its future looks promising. The remarkable journey of OnePlus in the Indian premium smartphone market serves as an inspiration for other brands and is a testament to the power of innovation, affordability, and customer-centricity.


1. What makes OnePlus 6 a popular choice in the Indian market?

OnePlus 6 has gained immense popularity in the Indian market due to its exceptional features, powerful specifications, and competitive pricing. It offers a premium smartphone experience at a comparatively affordable price point, making it an attractive option for tech-savvy consumers looking for a flagship-like device without burning a hole in their pocket.

2. Can the OnePlus 6 compete with other premium smartphones?

Yes, definitely. The OnePlus 6 is equipped with top-of-the-line hardware, a high-resolution display, and a powerful camera setup. It performs exceptionally well in terms of speed and efficiency, often giving tough competition to other premium smartphones available on the market.

3. Does OnePlus offer regular software updates for their devices?

Yes, OnePlus has a strong track record of providing regular software updates for their devices. They strive to deliver the latest Android versions and security patches to keep their users up to date with the latest features and improvements.

4. Is OnePlus 6 future-proof in terms of technology?

OnePlus 6 is designed to be future-proof to a certain extent. It comes with advanced features like a powerful processor, ample RAM, and sufficient storage capacity, which ensures a smooth and lag-free experience for years to come. However, as technology rapidly evolves, it may eventually reach a point where it cannot keep up with the latest advancements in the market.

5. Is OnePlus 6 suitable for gaming enthusiasts?

Absolutely! OnePlus 6 is equipped with a high-performance processor, a large display with impressive graphics capabilities, and ample RAM, making it an ideal choice for gaming enthusiasts. It can handle graphically intensive games smoothly, providing an immersive gaming experience. Additionally, the device offers a gaming mode that optimizes performance, reduces distractions, and enhances the overall gaming experience.