At CES 2018, Google Stole The Show


At CES 2018, the largest consumer electronics trade show in the world, Google emerged as the undeniable star of the show. With their innovative and cutting-edge software technologies, Google showcased its dominance in the cell phone industry. From the unveiling of the highly anticipated Android P update to the demonstration of its smart AI-powered virtual assistant, Google Assistant, the company left attendees in awe. The impressive advancements in software demonstrated by Google at CES 2018 solidified its position as a leader in the field, setting the stage for an exciting future of mobile technology. Let’s dive deeper into the highlights of Google’s presence at CES 2018 and explore the impact of their software innovations on the ever-evolving world of cell phones.

Inside This Article

  1. Google Assistant Updates
  2. Google Home Max
  3. Smart Displays
  4. Conclusion
  5. FAQs

Google Assistant Updates

Google Assistant, the virtual assistant developed by Google, has received some exciting updates at CES 2018. These updates have further cemented Google’s position as a leader in the virtual assistant space.

One of the major updates to Google Assistant is its increased language support. Google has added support for 15 new languages, making it accessible to a larger global audience. This move demonstrates Google’s commitment to providing a seamless and personalized experience to users around the world.

In addition to expanding its language capabilities, Google Assistant now has enhanced natural language processing capabilities. This means that users can engage in more conversational interactions with the assistant, making it feel more human-like and intuitive. The improved natural language processing makes it easier to give commands, ask questions, and carry out actions through voice commands.

Another notable update is the integration of Google Assistant into more third-party devices. Google has collaborated with various manufacturers to embed the assistant into a range of devices, such as smart speakers, smart displays, and even home appliances. This integration allows users to control their devices seamlessly through voice commands, enhancing the overall smart home experience.

Furthermore, Google has introduced a feature called “Routines” to Google Assistant. Routines enable users to automate multiple actions with a single command. For example, you can create a routine that turns off the lights, adjusts the thermostat, and plays soothing music when you say “Goodnight”. This feature simplifies daily routines and makes interacting with smart devices even more convenient.

Lastly, Google has made efforts to improve Assistant’s context awareness. The virtual assistant now has better understanding of the user’s context and can provide more relevant and personalized responses. This development enhances the user experience, as Assistant can anticipate user needs and provide helpful suggestions proactively.

All of these updates to Google Assistant showcase Google’s commitment to evolving and enhancing its virtual assistant platform. With improved language support, natural language processing, integration into third-party devices, the introduction of Routines, and enhanced context awareness, Google Assistant continues to redefine the way we interact with technology.

Google Home Max

When it comes to smart speakers, Google Home Max is a true heavyweight contender. Launched at CES 2018, this impressive device combines exceptional sound quality with the power of Google Assistant, creating a truly immersive audio experience.

With its sleek and stylish design, Google Home Max seamlessly fits into any home decor. Its minimalist aesthetic, with a fabric-covered exterior and touch controls on top, adds a touch of elegance to any room.

But what sets Google Home Max apart is its exceptional sound quality. Equipped with dual 4.5-inch woofers and custom tweeters, it delivers deep, rich bass and crisp highs. The built-in Smart Sound technology adapts the audio output to the acoustics of the room, ensuring optimal sound, no matter where you place the speaker.

Not only does Google Home Max deliver exceptional audio, but it also comes with the power of Google Assistant. With a simple voice command, you can control your smart home devices, play music from popular streaming services, get answers to your questions, and even manage your schedule.

Setting up Google Home Max is a breeze. Simply connect it to your Wi-Fi network, download the Google Home app, and follow the step-by-step instructions. Once set up, you can easily link other smart devices to create a cohesive smart home ecosystem.

Google Home Max is also equipped with far-field voice recognition, allowing it to hear your commands even from across the room, even when music is playing at high volumes. This means you can control your smart home without having to raise your voice or walk up to the speaker.

With the Chromecast built-in, you can easily stream music from your favorite apps or cast audio from your smartphone to Google Home Max. And with multi-room audio support, you can create a synchronized audio experience by connecting multiple Google Home devices throughout your home.

Smart Displays

One of the most exciting announcements from Google at CES 2018 was the introduction of Smart Displays. These devices combine the power of the Google Assistant with a visual interface, creating a more immersive and interactive experience for users.

With Smart Displays, users can now have visual answers to their voice commands. Need a recipe? Just ask the Google Assistant, and it will not only provide you with the steps but also display them on the screen, making it easier to follow along. Want to see your upcoming calendar events? The Google Assistant can show you a visual representation of your schedule, allowing you to plan your day with ease.

Smart Displays also excel in areas such as home control and entertainment. With a simple voice command, you can control your smart home devices like lights, thermostats, and security systems, all displayed on the screen for quick and convenient access. Want to watch a movie or stream your favorite TV show? The Google Assistant can help you find and stream content on popular streaming platforms, all while displaying relevant information like ratings and reviews.

Furthermore, Smart Displays act as dynamic digital photo frames, automatically displaying your favorite photos from Google Photos when not in use. This adds a personal touch to your living space and reminds you of cherished memories at a glance.

What sets Smart Displays apart from traditional smart speakers is the visual element. Being able to see information, rather than just hear it, enhances the overall user experience. It opens up a world of possibilities for how we interact with smart devices and adds a new level of convenience to our daily lives.

Currently, there are several Smart Displays on the market, including the Google Nest Hub and the Lenovo Smart Display. Each device offers its own unique features and design, allowing users to choose the one that best fits their needs and preferences.


In conclusion, Google’s presence at CES 2018 was nothing short of remarkable. The company demonstrated its dominance and innovative spirit with a series of groundbreaking announcements and product showcases. From the advancements in AI and voice assistant technology with Google Assistant to the impressive features of the Pixel phones, Google showcased its commitment to delivering cutting-edge products to the market.

With the unveiling of the Google Home Max and Google Home Mini, Google displayed its intention to take over the smart speaker market. Furthermore, the integration of Google Assistant into a range of third-party devices further solidified its position as a leader in the smart home ecosystem.

Overall, Google’s performance at CES 2018 was a testament to the company’s relentless pursuit of excellence and its ability to stay ahead of the curve in the highly competitive tech industry. As we eagerly look into the future, we can anticipate even more exciting advancements and innovations from Google that will revolutionize the way we interact with technology.


Q: What were the most innovative cell phones showcased at CES 2018?
A: CES 2018 saw several innovative cell phones, but the standout was Google’s Pixel 2. With its cutting-edge camera technology, AI integration, and sleek design, the Pixel 2 stole the show.

Q: Can you provide more details about the camera technology in Google’s Pixel 2?
A: Absolutely! The Pixel 2 boasts a 12.2-megapixel rear camera that utilizes advanced computational photography techniques. It excels in low-light conditions and produces stunning images with incredible detail and vibrant colors.

Q: Did Google introduce any updates to the software in their Pixel 2?
A: Yes, Google introduced several software updates with the Pixel 2. One notable feature is the Google Lens, which allows users to point their camera at an object and get information about it instantly. Additionally, the Pixel 2 received the latest Android updates, ensuring a seamless user experience.

Q: How does the AI integration in the Pixel 2 enhance the user experience?
A: The AI integration in the Pixel 2 enhances the user experience in numerous ways. It enables features like Smart Reply, where the device suggests responses to messages, and Active Edge, which allows users to launch apps or perform actions by squeezing the sides of the phone. The AI also improves the camera’s portrait mode and enhances voice recognition for a more intuitive experience.

Q: Were there any other notable cell phones at CES 2018?
A: Yes, apart from Google’s Pixel 2, there were other noteworthy cell phones showcased at CES 2018. Samsung unveiled their latest flagship, the Galaxy S9, with an improved camera and enhanced biometric security features. LG also showcased the V30, a stylish and powerful device aimed at multimedia enthusiasts.