If you're wondering who owns Fitbit, it's Google, which completed its acquisition of the company on January 14, 2021. This official ownership change means Fitbit is now a Google brand, operating as part of the larger Google ecosystem.
Who owns Fitbit before Google
Fitbit was originally an independent wearables company founded in 2007 by James Park and Eric Friedman. The company played a pivotal role in popularizing fitness trackers, revolutionizing how people monitor their daily activity, sleep patterns, heart rate, and overall health. Fitbit quickly became a household name and a go-to brand for fitness enthusiasts, building a strong customer base through its comprehensive mobile app and web dashboard that synced seamlessly with its devices. Fitbit acquired Pebble in 2016 to integrate smartwatch technology and inherit its customer base. Fitbit partnered with Adidas to develop specialized fitness trackers for athletes. Fitbit partnered with Solving Kids' Cancer to collect physical activity and sleep data from children undergoing cancer treatment. Fitbit invested in digital health companies FitStar and Twine Health to expand personalized coaching capabilities.
The Google acquisition timeline
Google announced a definitive agreement to acquire Fitbit in November 2019 for $7.35 per share in cash. The acquisition was completed in January 2021, marking Google's formal entry into the wearable fitness industry and its commitment to advancing health and wellness technologies.
What the ownership means for Fitbit users
Since the acquisition, Fitbit has been integrated into Google's ecosystem. Users have transitioned to Google accounts for device management, and Fitbit continues to receive ongoing device support. Fitbit support and ownership help remains available through official channels, ensuring users can still get assistance with their devices. The acquisition has combined Google's advanced technology and software capabilities with Fitbit's expertise in fitness tracking, creating a powerful synergy in the wearables market.
Frequently Asked Questions
Is Fitbit still an independent company?
No, Fitbit is no longer an independent public company. It operates as a subsidiary of Google LLC, which holds a controlling position following the completed acquisition in January 2021.
Can I still buy Fitbit devices?
Yes, Fitbit devices are still available for purchase. The brand continues to offer its range of fitness trackers and smartwatches, including models like Fitbit Versa, Fitbit Charge, Fitbit Inspire, Fitbit Ace, and Fitbit Sense.
What happened to Fitbit's stock after the acquisition?
Fitbit was delisted from the New York Stock Exchange following Google's acquisition. The company's shares were no longer publicly traded after the deal closed in January 2021.
Are Fitbit devices still compatible with smartphones?
Yes, Fitbit devices remain compatible with both Android and iOS smartphones. The Fitbit mobile app allows users to sync their devices, track fitness activities, view progress, and set goals.
Does the Google acquisition affect Fitbit's water resistance ratings?
No, the acquisition did not change the water resistance specifications of existing Fitbit models. Different Fitbit devices have varying degrees of water resistance, so it is important to check the specifications of the specific model you own or are considering purchasing.
How long does a Fitbit battery last?
Fitbit devices have a battery life of 4 to 7 days on average, with factors like GPS usage and continuous heart rate tracking impacting longevity.
