When did Google buy Fitbit? The company officially completed its acquisition of the fitness wearable brand on January 14, 2021. The most important consequence of this acquisition for existing users is the mandatory migration from a Fitbit account to a Google account, which must be completed by a specific deadline to continue using your device.
When did Google buy Fitbit?
Google completed its acquisition of Fitbit on January 14, 2021. The company announced that day that it had “completed its acquisition of Fitbit,” marking the official start of the integration between the two companies. For users, the most significant result of this acquisition is the requirement to move your Fitbit account to a Google account, a process that is now live and irreversible once completed.
What the Google acquisition means for your Fitbit account
The acquisition means that all Fitbit users must eventually move their accounts to a Google account. This migration is mandatory and irreversible: once you move your Fitbit account to a Google account, you cannot undo the process. The migration is irreversible. To begin the move, open the Fitbit app, tap the Settings icon in the top right corner, and then select Move Account. If you see a notification prompting you to move your account, tap the notification and follow the on-screen instructions. You will need a Google account to complete the migration, and after moving, you will use that Google account to sign in to Fitbit going forward.
Key deadlines to move your Fitbit to a Google account
Depending on your locale, the cutoff date to move your Fitbit account is either February 2, 2026, or May 19, 2026. After that date, you can no longer access Fitbit using your existing Fitbit account. If you have not moved your account by the deadline, you will lose access to the service and your data. Additionally, a Google account is now required to sign up for Fitbit and to activate newly released Fitbit and Pixel devices.
Frequently Asked Questions
Will Fitbit devices still work after the Google acquisition?
Yes, Fitbit devices continue to work, but you must move your account to a Google account before the applicable deadline. After that date, a Fitbit account will no longer work, and you will need a Google account to keep using the service and to activate newly released Fitbit and Pixel devices.
What happens to my Fitbit data when I move to a Google account?
Your Fitbit data, including activity history, sleep logs, and other health metrics, is transferred to your Google account during the migration. The move is irreversible, so make sure you are comfortable with the data transfer before proceeding. Google has stated commitments to protecting user privacy, but the integration means your Fitbit data will be managed under Google’s privacy policies.
Can I still get Fitbit support and ownership help after the acquisition?
Yes, you can still access Fitbit support and ownership help through the same channels. The acquisition does not change how you get Fitbit Support, Repairs and Device Identification for your existing devices. The support team can still assist with troubleshooting, warranty claims, and device identification.
Do I need a Google account to use a new Fitbit device?
If you are setting up a new device for the first time, you will need to use a Google account during the setup process.
Is the Fitbit brand going away?
No, Fitbit devices will continue to exist under the Fitbit brand. Google has stated its commitment to supporting the Fitbit brand and its products, and users can expect ongoing software updates and new product developments.
