BlackBerry Ended 2016 With 0.0 Percent Smartphone Market Share

Mobile Phone

As we bid farewell to 2016, it’s hard to ignore the rapid evolution of the smartphone market. One notable player that seemingly fell off the radar is BlackBerry. Once a dominant force in the mobile phone industry, BlackBerry ended 2016 with a shocking 0.0 percent market share.

BlackBerry, known for its signature physical keyboards and focus on security, experienced a decline in popularity in recent years. This comes as no surprise, considering the fierce competition from giants like Apple and Samsung, who have captured the lion’s share of the market.

While BlackBerry may no longer hold the same status it once did, it’s important to recognize their contributions to the mobile phone industry. In this article, we’ll delve into the rise and fall of BlackBerry, explore the challenges they faced, and examine what the future holds for this iconic brand.

Inside This Article

  1. Overview of BlackBerry’s Market Share in 2016
  2. Factors Contributing to BlackBerry’s Declining Market Share
  3. Challenges Faced by BlackBerry in the Smartphone Industry
  4. Conclusion
  5. FAQs

Overview of BlackBerry’s Market Share in 2016

In 2016, BlackBerry, once considered a dominant player in the smartphone industry, experienced a significant decline in its market share. The company, known for its iconic QWERTY keyboards and secure communication features, ended the year with a shocking 0.0 percent market share. This sharp drop in market presence was a definitive turning point for BlackBerry and reflected the challenges it faced in the highly competitive mobile phone market.

At its peak in the mid-2000s, BlackBerry held a substantial share of the global smartphone market, driven by its innovative features and strong business clientele. However, as new players entered the market with more advanced technologies and user-friendly interfaces, BlackBerry struggled to keep pace with the evolving demands of consumers.

One of the primary factors contributing to BlackBerry’s declining market share in 2016 was its failure to keep up with the rapid shift towards touch screen devices. While competitors like Apple and Samsung introduced sleek and intuitive touch screen smartphones, BlackBerry predominantly stuck to its signature physical keyboards. This reluctance to adapt to changing consumer preferences resulted in a significant loss of market appeal.

Additionally, BlackBerry’s operating system, BlackBerry OS, faced limitations in terms of app compatibility and developer support. The flourishing app ecosystems offered by competitors, such as Apple’s iOS and Google’s Android, provided a more vibrant and diverse range of applications, catering to every imaginable user need. This disparity further eroded BlackBerry’s market share as consumers flocked to devices that offered a wider variety of apps and features.

Furthermore, the rise of other enterprise-focused mobile solutions, such as Microsoft’s Windows Phone and various Android devices, competed directly with BlackBerry’s core business clientele. These alternatives provided secure communication and productivity features at a lower cost, challenging BlackBerry’s stronghold in the corporate market.


Factors Contributing to BlackBerry’s Declining Market Share

BlackBerry, once a prominent player in the smartphone industry, has experienced a steady decline in market share over the years. Several factors have contributed to this downfall:

1. Lack of Innovation: One of the primary reasons behind BlackBerry’s declining market share is the lack of innovation in their smartphones. In an industry driven by constant advancements, BlackBerry failed to keep up with the changing trends and consumer demands. They relied heavily on their signature physical keyboard, which became outdated when touchscreen smartphones gained popularity.

2. Competition from Android and iOS: The rise of Android and iOS operating systems posed a significant challenge to BlackBerry. These platforms offered a wide range of apps, better user experiences, and seamless integration with other devices. BlackBerry’s limited app ecosystem and less intuitive user interface made it less appealing to the masses.

3. Loss of Enterprise Dominance: BlackBerry initially gained traction by targeting the enterprise market with its robust security features. However, as other smartphone manufacturers improved their security measures, BlackBerry lost its competitive edge. Companies started adopting Android and iOS devices, which offered a broader range of features, applications, and compatibility.

4. Weak Marketing and Brand Perception: BlackBerry struggled with creating a compelling marketing strategy to resonate with consumers. Their brand image became associated with outdated technology, and their attempts to rebrand and regain market share fell short. Additionally, the lack of aggressive advertising campaigns hindered their ability to compete with dominant players in the industry.

5. Limited Consumer Appeal: BlackBerry’s focus on the enterprise market resulted in limited appeal to the average consumer. Their smartphones lacked the sleek designs and cutting-edge features that consumers desired. With competitors offering more innovative and stylish devices, BlackBerry failed to capture the consumer market effectively.

6. Pricing Strategy: BlackBerry’s pricing strategy also played a role in their declining market share. Their smartphones were often priced higher than comparable devices from other brands. This made it challenging for BlackBerry to attract price-conscious consumers who sought value for their money.

Overall, a combination of factors such as lack of innovation, competition from Android and iOS, loss of enterprise dominance, weak marketing, limited consumer appeal, and pricing strategy have contributed to BlackBerry’s declining market share in the smartphone industry. To regain their position, BlackBerry needs to reinvent themselves, focus on user-centric innovation, and invest in a strong marketing campaign to improve their brand perception.

Challenges Faced by BlackBerry in the Smartphone Industry

BlackBerry, once a dominant player in the smartphone industry, has faced numerous challenges in recent years. These challenges have contributed to their declining market share and have posed significant obstacles for the company. Let’s explore some of the key challenges faced by BlackBerry.

1. Intense Competition: One of the major challenges for BlackBerry has been the fierce competition in the smartphone market. Rivals such as Apple and Samsung have dominated the industry with their innovative devices and strong brand presence. BlackBerry struggled to keep up with the rapidly evolving market trends, leading to a decline in consumer interest and sales.

2. Lack of App Ecosystem: Another challenge for BlackBerry has been the limited app ecosystem. While Apple’s App Store and Google’s Play Store offer a vast array of applications for users to choose from, BlackBerry’s app store has considerably fewer options. The lack of popular and essential apps on the platform has made it less appealing to consumers, impacting their overall user experience.

3. Perception and Brand Image: BlackBerry was once synonymous with business and productivity. However, in recent years, their brand image has suffered. The perception of BlackBerry as outdated and less innovative has resulted in a decline in brand loyalty and consumer trust. This negative perception has been a significant challenge for BlackBerry to overcome and regain market relevance.

4. Shift in Consumer Preferences: The smartphone industry has witnessed a shift in consumer preferences, with a growing preference for larger touch-screen devices. This shift has been detrimental to BlackBerry, which was known for its iconic physical keyboards. The company’s late entry into the touch-screen market and reluctance to adapt to changing consumer demands have resulted in a loss of market share.

5. Software and Platform Transition: BlackBerry faced challenges during the transition from its proprietary BlackBerry OS to the more widely adopted Android platform. This change required the company to reposition itself and ensure seamless integration with the new software. However, this transition period was met with technical glitches, delays, and compatibility issues, which affected the user experience and hindered BlackBerry’s ability to compete effectively.

6. Lack of Carrier Support: Another challenge faced by BlackBerry has been a lack of support from mobile carriers. In some markets, carriers have focused their marketing efforts on promoting other smartphone brands, leaving BlackBerry with limited visibility and customer reach. This lack of carrier support has made it difficult for BlackBerry to compete and gain market traction.

Despite these challenges, BlackBerry continues to innovate and remains present in the smartphone industry. The company has shifted its focus towards providing software solutions and services, targeting enterprise customers, and leveraging its security expertise. While the road ahead may be challenging, BlackBerry strives to regain its position in the ever-competitive smartphone market.


As we delve into the smartphone market share data, it becomes evident that BlackBerry’s presence has significantly declined over the years. Ending 2016 with a 0.0 percent market share, BlackBerry faced immense challenges in keeping up with the ever-evolving mobile phone industry.

While once admired for its secure communication and physical QWERTY keyboards, BlackBerry struggled to adapt to the touch-screen revolution led by competitors like Apple and Samsung. The company’s failure to innovate and embrace the latest trends ultimately cost them their position in the market.

However, it is essential to recognize that BlackBerry played a significant role in shaping the early stages of the smartphone era. Their devices were highly regarded among professionals for their exceptional security features and productivity tools. Although BlackBerry’s influence has diminished, their contributions remain a part of mobile phone history.

As we move forward, it will be interesting to see the advancements and changes in the smartphone landscape. While BlackBerry may have faded into obscurity, other innovative brands continue to emerge, catering to the ever-growing demand for smartphones with cutting-edge features and user-friendly interfaces.


1. Is a mobile phone and a smartphone the same thing?
While a mobile phone and a smartphone are both devices used for communication, there is a difference between the two. A mobile phone typically refers to a basic device that allows users to make calls and send text messages. On the other hand, a smartphone is a more advanced device that offers additional features such as internet connectivity, email, app downloads, and multimedia capabilities.

2. What is the importance of having a mobile phone in today’s world?
Having a mobile phone in today’s world is essential for many reasons. It enables us to stay connected with others, be it through calls, text messages, or social media. Mobile phones also allow quick access to information, be it for work, education, or entertainment. Additionally, mobile phones have become important tools for businesses, enabling communication, productivity, and even online transactions.

3. How do I choose the right mobile phone for my needs?
Choosing the right mobile phone depends on your needs and preferences. Consider factors such as your budget, desired features, operating system preferences (iOS or Android), camera quality, storage capacity, battery life, and design. It’s also important to compare prices, read reviews, and check the device’s specifications to make an informed decision.

4. How often should I upgrade my mobile phone?
The frequency of upgrading your mobile phone depends on personal preference and technological advancements. While there is no set timeframe, most people upgrade their phones every 2-3 years. Upgrading allows you to take advantage of new features, improved performance, and better compatibility with the latest apps and software updates. However, if your current phone meets your needs and is in good working condition, there may not be a need to upgrade as frequently.

5. How can I extend the battery life of my mobile phone?
To extend the battery life of your mobile phone, you can try the following tips:
– Reduce screen brightness.
– Turn off unnecessary notifications and background app refresh.
– Close unused apps.
– Disable location services when not needed.
– Enable power-saving mode when available.
– Limit the use of data-intensive applications.
– Keep your phone updated with the latest software.
– Avoid extreme temperatures.
– Use Wi-Fi instead of data whenever possible.
– Consider investing in a high-capacity power bank for on-the-go charging.