India To Have Over 700 Million Smartphone Users By 2024: Counterpoint

Mobile Phone

In today’s digital age, smartphones have become an indispensable part of our lives. From communication and entertainment to productivity and shopping, these sleek devices have revolutionized the way we navigate the world. And the numbers speak for themselves – the global smartphone market continues to grow at an astonishing rate, with India emerging as one of the largest and fastest-growing markets.

According to a recent report by Counterpoint Research, India is predicted to have over 700 million smartphone users by 2023. This staggering number highlights the increasing adoption of smartphones among the Indian population, fueled by affordable devices and easy access to high-speed internet. The rapid transformation of India into a digital powerhouse is reshaping the way businesses operate, bringing innovative solutions and opportunities for growth.

In this article, we dive deep into the mobile phone landscape in India, exploring the driving factors behind its booming smartphone market and the potential implications for individuals, businesses, and the economy at large.

Inside This Article

  1. Current Smartphone User Landscape in India
  2. Key Factors Driving Smartphone Adoption in India
  3. Potential Challenges for Smartphone Growth in India
  4. Market Opportunities for Smartphone Companies in India
  5. Conclusion
  6. FAQs

Current Smartphone User Landscape in India

India, the second-most populous country in the world, is experiencing a digital revolution with the rapid growth of smartphone usage. Today, India boasts the second-largest smartphone market globally, just behind China. A recent report by Counterpoint Research predicts that by 2023, India will have over 700 million smartphone users, indicating the magnitude of smartphone adoption in the country.

The current smartphone user landscape in India is characterized by a significant increase in the number of users, especially in urban areas. The availability of affordable smartphones and competitive data plans has played a crucial role in driving smartphone adoption across different demographic segments.

One of the key driving factors for the increased smartphone usage in India is the easy accessibility to the internet. Mobile data usage has seen an exponential rise with the expansion of high-speed 4G networks. This has enabled users to access various online services such as social media, e-commerce, and entertainment platforms conveniently from their smartphones.

Moreover, smartphones have become an essential tool for communication and staying connected with friends, family, and colleagues. The advent of messaging apps and social media platforms has revolutionized the way people communicate, making smartphones an indispensable part of daily life.

The current smartphone user landscape in India is not limited to urban areas alone. Rural India is also witnessing a surge in smartphone adoption. With the government’s focus on digital inclusion and initiatives like Digital India, the penetration of smartphones in rural areas has increased significantly. This has opened up new avenues for education, healthcare, and financial inclusion, benefiting the rural population in numerous ways.

Furthermore, the younger generation in India is a major contributor to the growing smartphone user base. The millennials and Gen Z are tech-savvy and heavily rely on smartphones for a wide range of activities, including entertainment, online shopping, and learning. This demographic’s affinity towards smartphones is driving the demand for newer and more advanced models in the market.

The current smartphone user landscape in India also reflects a shift in consumer behavior. Indians are now more inclined towards online shopping, thanks to the convenience and variety offered by e-commerce platforms. Smartphone users frequently make online purchases, ranging from consumer goods to services, contributing to the overall growth of the digital economy in the country.

Key Factors Driving Smartphone Adoption in India

India’s smartphone market has witnessed remarkable growth in recent years, with millions of new users embracing the technology. Various factors have played a crucial role in driving this widespread adoption of smartphones in India. Let’s explore the key factors responsible for the surge in smartphone usage across the country.

1. Declining Prices: One of the primary drivers of smartphone adoption in India is the decreasing cost of devices. Over the past few years, smartphones have become more affordable, making them accessible to a larger segment of the population. This affordability factor has led to a significant increase in the number of people purchasing smartphones, especially in rural areas and lower-income groups.

2. Increasing Internet Penetration: The rapid expansion of internet connectivity in India has been another critical factor driving smartphone adoption. With the advent of affordable data plans and the expansion of 4G networks, more people now have access to the internet on their smartphones. This has opened up a world of opportunities for users, allowing them to stay connected, access information, and engage in various online activities.

3. Growing App Ecosystem: The availability of a vast and diverse app ecosystem has also contributed to the increased adoption of smartphones in India. From social media platforms and entertainment apps to e-commerce and online banking, the range of applications accessible through smartphones has revolutionized the way people live, work, and connect. The convenience and ease of accessing these apps through smartphones have made them an indispensable part of daily life for many Indians.

4. Digital Empowerment: Smartphones have empowered individuals by enabling them to access a wealth of knowledge and services at their fingertips. From accessing educational resources and learning platforms to accessing government services and online banking, smartphones have played a critical role in bridging the digital divide in India. They have empowered people with information, skills, and opportunities, contributing to their social and economic growth.

5. Social Connectivity: The desire for social connectivity and staying in touch with family and friends has been a significant driver of smartphone adoption in India. Smartphones provide a seamless and convenient way to stay connected through various communication apps and social media platforms. Especially in a country like India, where the concept of “family” holds immense importance, smartphones have become a tool to strengthen and maintain social connections.

6. Digital Payments: The demonetization drive in India in 2016 acted as a catalyst in promoting digital payments and smartphone adoption. The government’s push towards a cashless economy led to a surge in the use of digital payment apps and wallets. The ease and convenience of making transactions through smartphones have further incentivized people to switch to smartphones and embrace digital payment methods.

7. Technological Advancements: The continuous advancements in smartphone technology have also played a significant role in driving adoption. From improved camera capabilities to enhanced processing power and storage capacities, smartphones today offer a range of features and functionalities that cater to diverse user needs. The constant innovation and introduction of new features have created a demand for smartphones, enticing users to upgrade their devices.

Potential Challenges for Smartphone Growth in India

The rapidly growing smartphone market in India holds immense potential, but it also faces certain challenges that can hinder its growth. Let’s explore some of the key challenges that smartphone companies need to address in order to tap into this enormous market:

1. Affordability: Despite the decreasing prices of smartphones, affordability remains a significant barrier to adoption in India. A large portion of the population still cannot afford to purchase high-end smartphones or even mid-range devices. To overcome this challenge, smartphone companies need to focus on developing budget-friendly options without compromising on quality and features.

2. Connectivity: While smartphone penetration is increasing, consistent and affordable internet connectivity is still a challenge in certain rural and remote areas of India. Limited access to high-speed internet can limit the potential usage and engagement with smartphones. To overcome this hurdle, companies must work in conjunction with telecom providers and the government to improve connectivity infrastructure in these underserved areas.

3. Local Language Support: India is a linguistically diverse country with numerous regional languages. Many potential smartphone users in India are not fluent in English, which makes it essential for devices to have better support for local languages. Smartphone companies must invest in developing user interfaces, software, and apps that are accessible and user-friendly across different languages.

4. Digital Literacy: Despite the rapid growth of smartphone adoption, digital literacy remains a challenge for a significant portion of the Indian population. Many potential users lack the necessary understanding of how to effectively use smartphones and access the vast array of digital services available. Smartphone companies can address this challenge by launching comprehensive educational campaigns that focus on enhancing digital literacy and raising awareness about the benefits of smartphones.

5. Infrastructure: While urban areas of India boast robust infrastructure, rural areas often lack the necessary infrastructure to support the widespread adoption of smartphones. Insufficient power supply, lack of reliable network coverage, and limited access to after-sales services can hinder the growth of smartphones in these regions. Companies need to collaborate with local authorities and invest in building the necessary infrastructure to facilitate smartphone adoption and usage in rural areas.

6. Security and Privacy Concerns: As smartphone usage increases, so does the need for robust security measures and protection of user privacy. There have been instances of data breaches, malware attacks, and privacy breaches that have raised concerns among users. To foster trust and overcome these challenges, smartphone companies need to prioritize user data protection, enhance security measures, and educate users about best practices for maintaining privacy and security.

7. Ecosystem Integration: The smartphone ecosystem goes beyond just the device itself. Seamless integration with services, such as mobile payments, e-commerce platforms, entertainment content, and other digital services, plays a crucial role in enhancing user experience and driving smartphone adoption. Companies must work towards building an inclusive ecosystem that offers a seamless and enriching experience to users, aligning with the unique needs and preferences of the Indian market.

8. Environmental Impact: With the increasing number of smartphones being manufactured and discarded, environmental sustainability becomes a growing concern. Responsible manufacturing practices, recycling programs, and the development of eco-friendly materials are vital in addressing this challenge. Smartphone companies should prioritize sustainability and take steps to reduce their environmental footprint, ultimately contributing to a more sustainable growth of the industry.

While these challenges may seem daunting, they also bring opportunities for innovation and growth. By addressing these challenges head-on, smartphone companies can tap into the immense potential of the Indian market and further expand smartphone adoption across the country.

Market Opportunities for Smartphone Companies in India

India is one of the world’s largest and fastest-growing smartphone markets, presenting immense opportunities for smartphone companies. With a projected 700 million smartphone users by 2023, it is evident that the demand for smartphones in India is on a steady rise. To tap into this lucrative market, smartphone companies need to understand and leverage the various opportunities that exist.

1. Increasing Affordability: One of the primary market opportunities in India is the increasing affordability of smartphones. As technology advances and economies of scale come into play, the prices of smartphones have significantly decreased, making them more accessible to a wider range of consumers. Smartphone companies can capitalize on this trend by offering a diverse range of cost-effective devices that cater to different market segments.

2. Rising Internet Penetration: The rapid growth of internet penetration in India has created a favorable environment for smartphone companies. With affordable data plans and the availability of inexpensive smartphones, more and more people are gaining access to the internet. This has opened doors for smartphone companies to create innovative products and services that cater to the internet-savvy Indian consumers, such as content streaming, e-commerce, and digital payments.

3. Localization and Regional Language Support: India is a linguistically diverse country, with a multitude of regional languages. Smartphone companies that focus on providing localized experiences and support for regional languages have a significant advantage in capturing market share. By integrating regional language keyboards, voice recognition systems, and pre-installed localized apps, companies can cater to the diverse needs and preferences of Indian consumers.

4. E-Commerce and Digital Payments: The rise of e-commerce and digital payments in India presents a massive market opportunity for smartphone companies. As more consumers shift towards online shopping and cashless transactions, smartphones become an essential tool in facilitating these activities. Companies can enhance their market presence by partnering with e-commerce platforms and integrating seamless digital payment solutions into their devices.

5. Rural Market Expansion: While urban areas in India have seen significant smartphone adoption, there is still immense potential for growth in rural markets. Smartphone companies can target these untapped markets by offering affordable devices with features tailored to rural lifestyles and needs. This could include features like long battery life, durable designs, and local content partnerships that cater to rural interests and preferences.

6. Enhanced Performance and Features: As consumers become more tech-savvy, they seek smartphones with enhanced performance and advanced features. Companies can seize this market opportunity by continuously pushing the boundaries of smartphone technology. From improved cameras and larger screens to faster processors and augmented reality capabilities, smartphone companies that regularly introduce innovative features stand to attract more customers in India.

7. After-Sales Support and Service: Providing reliable after-sales support and service is crucial for smartphone companies to build customer loyalty in India. While a competitive product offering is essential, companies that prioritize timely software updates, efficient customer service, and easy access to authorized service centers have an advantage. Winning customer trust and satisfaction in after-sales support can significantly impact a company’s market position.


As the mobile phone industry continues to evolve and advance, the number of smartphone users in India is expected to skyrocket in the coming years. With a projected 700 million smartphone users by 2023, India is poised to become one of the largest markets for mobile devices worldwide.

This surge in smartphone adoption will have a significant impact on various aspects of society, including communication, e-commerce, entertainment, and education. It offers immense opportunities for businesses to tap into this vast consumer base and develop innovative mobile solutions.

Additionally, increased smartphone penetration will also drive internet connectivity and digital inclusion, enabling more Indians to access valuable online resources and participate in the global digital economy.

Overall, the exponential growth of smartphone users in India reflects the country’s technological advancements and its transition into a digital-driven society. It is an exciting time for the mobile phone industry, and it will be fascinating to witness the continued transformation of India’s digital landscape.


1. What is the significance of the forecasted increase in smartphone users in India by 2023?

2. How does Counterpoint determine these smartphone user projections?

3. What are the factors contributing to the rise in smartphone adoption in India?

4. Will this increase in smartphone users impact the mobile industry in India?

5. How do smartphone users benefit from this growth in India?