Xiaomi Redmi Note 4 Was India’s Best-selling Smartphone Of 2024: Counterpoint Research

Mobile Phone
Source: Amazon.in

The Xiaomi Redmi Note 4 has emerged as the best-selling smartphone in India, according to a recent report by Counterpoint Research. With its impressive features and affordable price point, the Redmi Note 4 has captured the hearts of Indian consumers, solidifying Xiaomi’s position as one of the leading mobile phone brands in the country. This remarkable achievement is a testament to Xiaomi’s commitment to delivering high-quality devices that cater to the needs and preferences of the Indian market. Offering a powerful processor, exceptional camera capabilities, and long-lasting battery life, the Redmi Note 4 has become a go-to choice for budget-conscious consumers who value performance and reliability. Join us as we delve into the key features of the Xiaomi Redmi Note 4 and explore why it has captured the top spot in India’s highly competitive smartphone market.

Inside This Article

  1. Overview of Counterpoint Research’s findings
  2. Xiaomi Redmi Note 4: Specifications and features
  3. Factors contributing to Xiaomi Redmi Note 4’s success in India
  4. Conclusion
  5. FAQs

Overview of Counterpoint Research’s findings

Counterpoint Research, a leading market research firm specializing in the mobile phone industry, recently released a comprehensive report on the smartphone market in India. Their findings shed light on the remarkable success of the Xiaomi Redmi Note 4, which emerged as the best-selling smartphone in the country in 2023.

The report revealed that Xiaomi, a Chinese electronics company known for its affordable yet innovative smartphones, continued to dominate the Indian market. The Redmi Note 4, in particular, captured a whopping 10% market share, solidifying its position as the most sought-after device among Indian consumers.

One of the key factors contributing to the Redmi Note 4’s popularity is its impressive specifications. The smartphone comes equipped with a powerful processor, ample storage options, and a stunning display. Additionally, the device boasts a long-lasting battery, perfect for users who are always on the go.

Counterpoint Research also highlighted the competitive pricing strategy employed by Xiaomi as a significant factor in the Redmi Note 4’s success. The company focuses on offering feature-rich smartphones at affordable prices, appealing to price-conscious consumers in India.

Furthermore, the report indicated that Xiaomi’s aggressive marketing campaigns and strong distribution network played a crucial role in the Redmi Note 4’s widespread availability across the country. This strategic approach helped Xiaomi penetrate both urban and rural markets, reaching a vast customer base.

The report by Counterpoint Research serves as a testament to the market dominance of Xiaomi and the immense popularity of the Redmi Note 4 in India. With its impressive features, competitive pricing, and extensive distribution network, the Redmi Note 4 continues to be a top choice for Indian smartphone users.

Xiaomi Redmi Note 4: Specifications and features

The Xiaomi Redmi Note 4 has made a significant impact in the Indian smartphone market due to its impressive specifications and features. Let’s take a closer look at what makes this device stand out from the competition.

The Redmi Note 4 boasts a 5.5-inch Full HD IPS display, which offers vibrant colors and sharp image quality. Whether you’re browsing the web, watching videos, or playing games, the Redmi Note 4 delivers a visually immersive experience.

Under the hood, the Redmi Note 4 is powered by a powerful Qualcomm Snapdragon 625 processor. This octa-core chipset ensures smooth performance and efficient multitasking capabilities. Whether you’re running resource-intensive apps or switching between various tasks, the Redmi Note 4 can handle it with ease.

One of the standout features of the Redmi Note 4 is its impressive camera setup. It sports a 13-megapixel rear camera with phase detection autofocus (PDAF) for capturing sharp and detailed images. The camera also includes features like HDR and panorama mode, allowing you to unleash your creativity in photography.

For selfie enthusiasts, the Redmi Note 4 has a 5-megapixel front-facing camera that captures clear and vibrant selfies. You can also take advantage of the built-in beauty mode to enhance your photos and make them social media-ready.

In terms of storage and memory, the Redmi Note 4 offers multiple options to suit your needs. The device comes with either 32GB or 64GB of internal storage, which can be expanded further using a microSD card. Additionally, the Redmi Note 4 features 3GB or 4GB of RAM, depending on the variant, ensuring smooth multitasking and lag-free performance.

Another highlight of the Redmi Note 4 is its massive 4,100mAh battery. This provides excellent battery life and allows for prolonged usage without the need for frequent recharging. Whether you’re streaming videos, playing games, or browsing the web, the Redmi Note 4 will keep up with your demands.

In terms of software, the Redmi Note 4 runs on MIUI, Xiaomi’s custom Android-based operating system. MIUI offers a user-friendly interface with a range of customization options. You can personalize the device’s look and feel, as well as take advantage of various MIUI-exclusive features and themes.

Lastly, the Redmi Note 4 supports dual SIM functionality, allowing you to use two SIM cards simultaneously. This is particularly useful for those who want to separate personal and work contacts or take advantage of different mobile plans.

Overall, the Xiaomi Redmi Note 4 offers a feature-packed smartphone experience at an affordable price. Its impressive specifications, stunning display, powerful performance, and excellent battery life make it a popular choice among smartphone users in India.

Factors contributing to Xiaomi Redmi Note 4’s success in India

The Xiaomi Redmi Note 4 took the Indian smartphone market by storm and became the best-selling smartphone in 2023, according to the findings of Counterpoint Research. Its unprecedented success can be attributed to a compelling combination of factors that resonated with Indian consumers. Let’s delve into the key reasons behind the remarkable success of the Xiaomi Redmi Note 4 in India.

1. Competitive pricing: One of the major factors that propelled the Redmi Note 4 to the top was its affordable price tag. Xiaomi has always been known for providing feature-packed smartphones at competitive prices, and the Redmi Note 4 was no exception. Its unbeatable value for money made it an attractive option for budget-conscious Indian consumers looking for a high-performing device without breaking the bank.

2. Robust specifications: The Redmi Note 4 boasted impressive specifications that made it stand out from its competitors in the same price range. Equipped with a powerful processor, ample RAM, and a spacious storage capacity, the device offered a seamless user experience and smooth multitasking capabilities. The inclusion of a large battery ensured long-lasting usage, which was essential for Indian users who heavily rely on their smartphones throughout the day.

3. Stellar camera performance: In an era where smartphone photography has become increasingly important, the Redmi Note 4 delivered on this front as well. With a high-resolution rear camera and advanced camera features, such as HDR and panorama mode, users could capture stunning photos and record videos with exceptional clarity and detail. This aspect proved to be a significant selling point, particularly among India’s young and social media-savvy population.

4. User-friendly MIUI interface: Xiaomi’s customized Android interface, MIUI, played a crucial role in attracting and retaining users. MIUI offered a clean and intuitive user interface, along with a plethora of customization options, enabling users to personalize their device according to their preferences. The regular software updates from Xiaomi ensured that users had access to the latest features and security patches, enhancing the overall user experience.

5. Extensive offline and online presence: Xiaomi’s distribution strategy in India was pivotal in the success of the Redmi Note 4. The company not only focused on establishing a strong online presence through exclusive partnerships with e-commerce platforms but also expanded its offline retail network by opening Mi Home stores and tie-ups with retail chains. This dual distribution approach enabled Xiaomi to reach customers across both urban and rural areas, further boosting the availability and accessibility of the Redmi Note 4.

6. Strong brand reputation: Over the years, Xiaomi has built a strong brand reputation in India by consistently delivering high-quality smartphones at affordable prices. The positive word-of-mouth, along with the success of its previous devices, created a sense of trust and credibility among consumers. This brand loyalty and reputation played a crucial role in the success of the Redmi Note 4, as users were confident in the reliability and performance of Xiaomi devices.


With its impressive sales record, the Xiaomi Redmi Note 4 has undeniably solidified its position as India’s best-selling smartphone of 2023, according to Counterpoint Research. This remarkable feat is a testament to Xiaomi’s ability to understand and cater to the needs of the ever-growing Indian market. The Redmi Note 4’s exceptional features, affordable price point, and reliable performance have undoubtedly struck a chord with Indian consumers.

As smartphone technology continues to evolve, it will be interesting to see how Xiaomi and its competitors adapt to the changing landscape. With a strong foothold in India, Xiaomi has set a high bar for future smartphone releases, leaving consumers eagerly anticipating what the brand has in store. Whether it’s an advanced camera system, cutting-edge display technology, or enhanced processing power, one thing is for certain: Xiaomi will continue to push the boundaries and redefine the mobile experience in the years to come.


Here are some frequently asked questions about the Xiaomi Redmi Note 4:

1. What made the Xiaomi Redmi Note 4 India’s best-selling smartphone in 2023?

The Xiaomi Redmi Note 4 gained immense popularity in India due to its remarkable features and competitive pricing. It offered a powerful performance, a stunning display, excellent battery life, and an impressive camera at an affordable price point. Additionally, Xiaomi’s strong brand presence and reputation for delivering value for money were instrumental in making the Redmi Note 4 the top choice for Indian consumers.

2. What were the key features of the Xiaomi Redmi Note 4?

The Xiaomi Redmi Note 4 boasted a 5.5-inch full HD display, a Qualcomm Snapdragon processor, and a generous amount of RAM and storage. It also had an excellent rear camera with fast autofocus capabilities, a long-lasting battery, and a fingerprint sensor for enhanced security. The device ran on Xiaomi’s MIUI software, which provided a user-friendly experience with regular updates and optimizations.

3. Was the Xiaomi Redmi Note 4 available in multiple variants?

Yes, the Xiaomi Redmi Note 4 was available in different variants to cater to the varying needs and budgets of consumers. It came in different RAM and storage configurations, allowing users to choose the version that suited them best. This flexibility made it more accessible to a wider range of consumers.

4. Did the Xiaomi Redmi Note 4 have good build quality?

Yes, the Xiaomi Redmi Note 4 had a solid build quality. It had an aluminum body that not only gave it a premium look but also made it feel sturdy and durable. The device was designed to withstand everyday wear and tear, ensuring that it could handle the demands of daily use without any issues.

5. Was the Xiaomi Redmi Note 4 available in other countries besides India?

Yes, the Xiaomi Redmi Note 4 was released in several countries worldwide, including China, Malaysia, Indonesia, and others. It gained popularity in these markets as well due to its competitive pricing and impressive features. Xiaomi’s global expansion strategy played a significant role in making the Redmi Note 4 available to consumers outside of India.