OnePlus Co-founder Carl Pei Launches Nothing. No, Really

Mobile Phone

Introducing the latest venture from OnePlus co-founder Carl Pei – Nothing. No, really, that’s the name. In an industry filled with flashy brand names and catchy slogans, Nothing stands out by being refreshingly simple. But don’t let the name fool you, this startup aims to make a big impact in the tech world. Armed with a vision to create beautifully designed and innovative consumer electronics, Nothing is set to redefine the mobile phone industry. With Carl Pei’s expertise and the backing of high-profile investors, this new venture has generated much anticipation and excitement. In this article, we will delve into the details of Nothing – its philosophy, its products, and what we can expect from this ambitious new player in the market.

Inside This Article

  1. Carl Pei’s Background
  2. The Birth of Nothing
  3. Nothing’s Vision and Philosophy
  4. Conclusion
  5. FAQs

Carl Pei’s Background

Carl Pei, a name well-known in the tech industry, is a Chinese-born entrepreneur who co-founded OnePlus, a successful mobile phone company. Born on September 11, 1989, in Beijing, China, Pei showed an early passion for technology and innovation.

Pei attended the Copenhagen Business School in Denmark, where he pursued a degree in International Business. It was during his time at university that he developed a deep understanding of the global market and honed his entrepreneurial skills.

Before the rise of OnePlus, Carl Pei worked as an intern at Apple, where he gained valuable experience in the tech industry. This opportunity allowed him to witness firsthand the inner workings of a multinational corporation and learn from industry leaders.

In 2013, Carl Pei and Pete Lau co-founded OnePlus with the aim of creating flagship-level smartphones at an affordable price point. Their vision was to disrupt the market and challenge the dominance of industry giants by offering high-quality devices with premium features.

Under Pei’s leadership, OnePlus gained popularity for its”Never Settle” mantra, emphasizing continuous improvement and delivering user-centric experiences. This customer-focused approach resonated with tech enthusiasts and helped establish OnePlus as a formidable player in the mobile phone market.

Throughout his career, Carl Pei has demonstrated a knack for identifying market trends and understanding consumer demands. His dedication to innovation, coupled with his entrepreneurial spirit, has propelled him to great heights in the tech world.

Now, Carl Pei has embarked on a new venture called Nothing, which is already generating buzz and anticipation in the industry. With his track record of success and innovative mindset, there is no doubt that Carl Pei will make waves and leave his mark once again.

The Birth of Nothing

It all began with a vision to disrupt the tech industry and redefine the way we perceive and interact with everyday technology. Carl Pei, the co-founder of OnePlus, embarked on a new venture called “Nothing.” With experience in building successful smartphone brands, including the critically acclaimed OnePlus series, Pei set out to create something entirely different.

Nothing aims to strip away the unnecessary complexities that often accompany modern technology. The brand’s philosophy revolves around minimalism, simplicity, and elegance. But where did the idea for “Nothing” come from?

Pei drew inspiration from the concept of starting with a clean slate. He felt that many existing tech companies were burdened by their own legacy, making it difficult for them to innovate and take risks. By choosing the name “Nothing,” Pei aimed to signify a fresh start, free from the constraints of past achievements or failures.

With a team of talented individuals from diverse backgrounds, Pei set out to create a brand that focuses on technological innovation and user-centric design. The team at Nothing is driven by the belief that technology should seamlessly integrate into our lives, enhancing our experiences without being obtrusive or overwhelming.

The birth of Nothing signifies a shift in how we perceive and interact with technology. It represents a departure from the norm and an opportunity to reimagine what is possible. With its emphasis on simplicity, elegance, and user experience, Nothing aims to bring a sense of calm and serenity to the fast-paced world of tech.

As Nothing continues to unveil its products and ideas, it will be fascinating to see how this innovative brand shapes the future of technology and redefines our relationship with it. With Carl Pei at the helm, there is no doubt that Nothing will be far from ordinary.

Nothing’s Vision and Philosophy

Nothing is more than just a clever brand name. It represents a philosophy of simplicity, minimalism, and the pursuit of pure experiences. Carl Pei and his team at Nothing believe in creating products that seamlessly integrate into our lives, enhancing our everyday experiences without adding unnecessary complexity.

The vision of Nothing is to challenge the status quo and push the boundaries of design and technology. They aim to create products that are not only visually stunning but also functionally innovative, redefining what we expect from our everyday devices.

One of the key principles behind Nothing’s philosophy is transparency. They believe that technology should be transparent and fade into the background, allowing users to focus on the experience rather than the device itself. This concept is reflected in the sleek and minimalistic design of Nothing’s products.

Another important aspect of Nothing’s vision is sustainability. They are committed to reducing the environmental impact of their products and manufacturing processes. By using sustainable materials and implementing eco-friendly practices, Nothing strives to create products that are not only good for the users but also for the planet.

Nothing embraces a user-centric approach in everything they do. They believe that technology should be intuitive and easy to use, enhancing our lives without becoming a burden. This focus on user experience is what drives their product development and ensures that each device seamlessly integrates into our daily routines.

Innovation is at the core of Nothing’s philosophy. They are dedicated to pushing the boundaries of what is possible, constantly exploring new technologies and ideas to create groundbreaking products. By challenging conventions and embracing risk-taking, Nothing aims to deliver truly unique and innovative experiences to their users.

Ultimately, Nothing’s vision and philosophy revolve around creating products that are simple, elegant, and meaningful. They strive to offer a different perspective on technology, one that celebrates the beauty of minimalism and the power of simplicity. With their innovative approach and commitment to user experience, Nothing is poised to make a significant impact in the world of consumer electronics.


In conclusion, the launch of Nothing by OnePlus co-founder Carl Pei is an exciting development in the tech industry. With a vision to create beautifully designed, simplistic, and innovative products, Nothing aims to challenge the status quo and bring a fresh perspective to the market.

By focusing on user-centered design and leveraging cutting-edge technology, Nothing has the potential to disrupt the mobile phone industry and redefine consumer expectations. The launch of their first product, the Concept 1, has generated immense anticipation and curiosity among tech enthusiasts.

With Carl Pei’s track record of success and the team of experienced professionals he has assembled, Nothing appears poised for success. As they push boundaries and break barriers, it will be fascinating to see what the future holds for this ambitious startup.


1. What is Nothing?
Nothing is a technology company founded by Carl Pei, the co-founder of OnePlus. It aims to create enjoyable and intuitive consumer electronics products that empower people to connect and live in a more seamless and natural way.

2. What are the products offered by Nothing?
While Nothing is relatively new and has not released any products yet, they have mentioned their focus will be on areas such as audio, wearables, and smart home devices. Stay tuned for exciting product announcements from Nothing in the future.

3. When can we expect Nothing’s products to be launched?
Nothing has not provided specific dates for product launches yet. However, they have expressed their commitment to delivering high-quality and innovative products, so it’s worth keeping an eye on their announcements for upcoming release dates.

4. Where can I purchase products from Nothing?
Once Nothing releases its products, they are expected to be available for purchase through various online and offline retailers. Additionally, Nothing might also have a direct-to-consumer sales channel on their website. Stay updated through their official channels for information on where and how to purchase their products.

5. Can I expect competitive pricing from Nothing?
As a consumer-centric company, Nothing aims to offer products that combine exceptional quality and value for money. While actual price points have not been revealed yet, it’s likely that Nothing will strive to provide competitive pricing to attract and delight customers.