Carl Pei’s Nothing Picks Up Defunct Essential Smartphone Brand

Mobile Phone

In an unexpected turn of events, Carl Pei, the co-founder of OnePlus, has made headlines again with the announcement of his new venture, “Nothing.” The intriguing aspect of this announcement is that Nothing has acquired the rights to the defunct Essential smartphone brand. Essential, the brainchild of Android creator Andy Rubin, had gained significant attention in the mobile industry but ultimately fizzled out. Now, with Pei at the helm, there is renewed anticipation for what the future holds for this once-promising brand. With Pei’s track record of innovative design and cutting-edge technology, smartphone enthusiasts are eagerly awaiting the revival of Essential under the Nothing umbrella.

Inside This Article

  1. Background on Essential Smartphone Brand
  2. Acquisition of Essential Smartphone by Nothing
  3. The Vision of Carl Pei’s Nothing for Essential Smartphone Brand
  4. Conclusion
  5. FAQs

Background on Essential Smartphone Brand

The Essential Smartphone brand was founded by Andy Rubin, the co-creator of the Android operating system. Rubin had a vision of creating a premium, high-end smartphone that prioritized simplicity, durability, and innovation. Launched in 2017, the Essential Phone, also known as the Essential PH-1, was hailed for its sleek design and cutting-edge features.

One of the standout features of the Essential Phone was its edge-to-edge display, which maximized the screen real estate while maintaining a compact form factor. The phone also featured a titanium frame, ceramic back, and a notch at the top of the screen, which became a popular trend among other smartphone manufacturers.

In terms of software, the Essential Phone ran a near-stock version of Android, offering a clean and bloatware-free user experience. Essential also promised regular software updates, ensuring that users would have access to the latest features and security patches.

Despite the initial excitement and positive reviews, the Essential Phone faced several challenges in the market. It had a limited launch and struggled with distribution, availability, and marketing. Additionally, it faced tough competition from established smartphone giants like Apple and Samsung.

Unfortunately, Essential encountered financial difficulties and was forced to shut down its operations in February 2020. The closure of the company left existing Essential Phone users wondering about the future of the brand and the support for their devices.

Acquisition of Essential Smartphone by Nothing

In a surprising move, Carl Pei’s tech startup, Nothing, has acquired the defunct Essential Smartphone brand. This acquisition marks an exciting new chapter for both Nothing and Essential’s loyal customer base. With this strategic move, Nothing aims to revitalize the brand and bring cutting-edge innovation back to the smartphone market.

Essential Smartphone, founded by Android co-creator Andy Rubin, made waves upon its release in 2017. Praised for its sleek design and stock Android experience, the Essential Phone was a promising entry into the competitive smartphone arena. However, despite critical acclaim, the company faced numerous setbacks, leading to its eventual demise.

The acquisition of Essential Smartphone by Nothing represents a significant opportunity for Carl Pei’s startup to make a substantial impact in the industry. Drawing on his experience co-founding OnePlus, Pei understands the importance of delivering a compelling product that resonates with consumers.

Nothing, which aims to establish itself as a technology brand synonymous with simplicity and sophistication, sees the acquisition as a chance to tap into Essential’s design legacy and leverage it to create revolutionary new smartphones. With an emphasis on user-centric design and seamless integration, Nothing intends to redefine the boundaries of mobile technology.

By acquiring Essential Smartphone, Nothing not only gains access to the brand’s intellectual property, but it also inherits a dedicated fan base that still holds the essence of Essential’s original vision close to their hearts. The company recognizes the importance of respecting Essential’s legacy while simultaneously infusing its own unique identity into the brand.

With this acquisition, Carl Pei and the team at Nothing are well-positioned to make a triumphant entry into the smartphone market. Leveraging their expertise, resources, and commitment to innovation, the company aims to deliver an exceptional user experience that challenges industry norms and captivates consumers.

While the specifics of Nothing’s plans for Essential Smartphone remain under wraps, one thing is certain – the stage is set for a remarkable comeback. With Carl Pei at the helm, and the passion of the Nothing team, the future looks bright for the Essential brand, and smartphone enthusiasts eagerly await the unveiling of what promises to be a game-changing device.

The Vision of Carl Pei’s Nothing for Essential Smartphone Brand

When Carl Pei, the renowned co-founder of OnePlus, launched his new venture Nothing, the tech world buzzed with excitement. Following his success in the smartphone industry, Pei set his sights on revitalizing the defunct Essential Smartphone brand, adding another intriguing chapter to his entrepreneurial journey.

With Nothing’s acquisition of the Essential Smartphone brand, Pei aims to breathe new life into it, leveraging his expertise in the mobile industry and his vision for innovative technology. The strategic move not only brings back a beloved brand but also aligns with Nothing’s bold ambition to redefine the future of smartphones.

Pei envisions Essential Smartphone becoming a key player in the competitive smartphone market once again. Through Nothing’s cutting-edge technology and design philosophy, the brand will deliver a seamless user experience that combines functionality, sophistication, and simplicity.

One of the main focuses of Nothing’s vision for Essential Smartphone is to prioritize user privacy and security. Pei recognizes the growing concern among consumers about data protection and believes that smartphones should empower users to have control over their personal information. By implementing robust security measures and privacy features, Essential Smartphone aims to become a trusted companion for users who value their digital safety and privacy.

In addition to prioritizing privacy, Nothing also aims to push the boundaries of design and aesthetics with the Essential Smartphone brand. Pei believes that consumers should not have to compromise on style while enjoying the latest technology. The brand’s devices will showcase elegant and minimalist designs, featuring premium materials and meticulous craftsmanship, making them a true symbol of sophistication.

Furthermore, Nothing plans to integrate cutting-edge features and technologies into Essential Smartphone. From seamless software experiences to groundbreaking camera capabilities, Pei envisions Essential Smartphone as a pioneer in innovation. By combining the best hardware with intuitive software, Nothing aims to deliver an unrivaled user experience that exceeds expectations.

Another aspect of Nothing’s vision for Essential Smartphone involves creating a community-driven ecosystem. Pei understands the importance of listening to and engaging with the user community. Nothing plans to involve users in the product development process, seeking feedback and suggestions to create devices that truly cater to their needs.

Ultimately, the vision of Carl Pei’s Nothing for the Essential Smartphone brand is to establish it as a formidable player in the smartphone market, with a focus on privacy, design aesthetics, innovation, and community engagement. Pei’s expertise, combined with Nothing’s ambitious spirit, holds the promise of bringing back Essential Smartphone as a beloved and influential brand once again.


With the acquisition of the defunct Essential smartphone brand, Carl Pei’s Nothing has made a bold move in the mobile phone industry. By breathing new life into this once-promising brand, Nothing has the opportunity to disrupt the market with innovative and unique devices.

Through their expertise and experience in the industry, Carl Pei and his team are well-positioned to create a new wave of smartphones that captivate users with their design, features, and performance. With a focus on simplicity and functionality, Nothing aims to provide a seamless user experience that stands out in an increasingly competitive market.

The acquisition of Essential not only demonstrates the ambition of Nothing but also signifies their commitment to pushing the boundaries of technology. As consumers await the release of Nothing’s first smartphone, expectations are high for a device that will redefine the mobile phone landscape. It’s an exciting time for both Nothing and mobile phone enthusiasts worldwide, as we eagerly anticipate the innovative products that lie ahead.


1. What is Nothing?
Nothing is a consumer technology company founded by Carl Pei, one of the co-founders of OnePlus. It aims to create intuitive, beautifully designed products that seamlessly integrate into people’s lives.

2. What is the connection between Nothing and Essential?
In January 2021, Nothing acquired the defunct smartphone brand Essential. This acquisition allows Nothing to leverage Essential’s intellectual property, patents, and brand recognition to further its own product development and innovation.

3. What happened to Essential smartphones?
Essential smartphones were discontinued after the company faced manufacturing and software challenges. Despite its innovative approach, Essential struggled to gain a competitive edge in the crowded smartphone market. With the acquisition by Nothing, the brand is being given a fresh start.

4. Will Nothing revive Essential smartphones?
Nothing has not explicitly announced plans to revive the Essential smartphone line. However, the acquisition of Essential’s assets suggests that Nothing may incorporate aspects of Essential’s technology, designs, or brand philosophy into their own future products.

5. When can we expect new products from Nothing?
Nothing has already announced plans to launch their first product in the first half of 2021. While the specifics of the product have not been revealed, the company aims to bring a unique and refreshing perspective to the tech industry.