Who Sells More, iPhone Or Samsung?

Now You Know
Source: Zdnet.com

The battle between iPhone and Samsung has been ongoing for years. These two tech giants dominate the global smartphone market, constantly vying for the top spot. When it comes to sales, the question often arises: who sells more, iPhone or Samsung?

Both Apple’s iPhone and Samsung’s range of Galaxy devices have a solid fan base and offer cutting-edge features. However, determining which brand sells more phones requires a closer look at market trends, customer preferences, and sales data.

In this article, we will delve into the sales figures of iPhone and Samsung phones to ascertain who holds the edge in the market. Whether you’re a devoted iPhone user or an avid Samsung fan, understanding the sales landscape can shed light on the popularity and success of these smartphones.

Inside This Article

  1. Apple vs. Samsung: A Comparison of iPhone and Samsung Sales
  2. Overview of Apple and Samsung
  3. iPhone Sales
  4. Samsung Sales
  5. Comparison of iPhone and Samsung Sales
  6. Future Trends and Market Outlook
  7. Conclusion
  8. Conclusion
  9. FAQs

Apple vs. Samsung: A Comparison of iPhone and Samsung Sales

In the ever-evolving mobile phone market, Apple and Samsung have emerged as two of the top contenders for smartphone dominance. Both companies have carved out their own niche and have a loyal fanbase. But when it comes to sales, which brand comes out on top?

When we delve into the sales figures of iPhone and Samsung smartphones, it becomes clear that Apple has a significant advantage. The iPhone continues to be a global phenomenon, consistently breaking records and setting new benchmarks in sales. With each new release, fans eagerly line up to get their hands on the latest iPhone model.

Apple’s success can be attributed to several factors. First and foremost, the brand’s reputation for high-quality products and innovation acts as a magnet for consumers. The iPhone’s sleek design, cutting-edge features, and seamless integration with the Apple ecosystem make it a top choice for many smartphone users.

Another key aspect contributing to the iPhone’s sales dominance is its strong presence in different regions. Apple’s marketing strategies have enabled it to establish a foothold in various markets worldwide. The iPhone has gained popularity not just in the United States, but also in Europe, Asia, and other parts of the world.

When it comes to Samsung, although the brand has a strong market presence, its sales figures are not as staggering as that of Apple. Samsung smartphones, such as the Galaxy series, offer a plethora of features and customization options. These devices cater to a wide range of price points, making them accessible to a broader consumer base.

However, Samsung faces stiff competition from other Android manufacturers, which affects its overall sales numbers. In addition, the brand is often seen as an alternative to Apple, rather than a direct competitor. This perception, coupled with the dominance of the iPhone, poses challenges for Samsung in terms of sales.

When we compare the sales figures between iPhones and Samsung smartphones directly, Apple consistently comes out on top. The latest iPhone models often outsell their Samsung counterparts within the first few months of release. This trend highlights the extent of Apple’s popularity and the loyalty it commands from its customers.

Customer preferences and brand loyalty play a crucial role in the sales performance of both Apple and Samsung. Many customers have developed a strong affinity for one brand over the other, leading to repeat purchases and increased sales. Brand perception, marketing efforts, and customer satisfaction all contribute to brand loyalty.

Overall, while Samsung remains a strong player in the mobile phone market, Apple’s iPhone sales consistently outperform its competitor. Apple’s innovative designs, strong brand reputation, and loyal customer base have propelled the iPhone to the top. However, with the constantly evolving smartphone landscape, the competition between Apple and Samsung is sure to continue, driving both brands to innovate and improve their sales strategies.

Overview of Apple and Samsung

When it comes to the world of smartphones, two names stand out among the rest: Apple and Samsung. These tech giants have been at the forefront of the industry for years, consistently delivering innovative and high-quality devices. Understanding the sales performance of their flagship products, the iPhone and Samsung smartphones, is crucial in the highly competitive smartphone market.

Apple, the brainchild of Steve Jobs, revolutionized the mobile industry with the launch of the first iPhone in 2007. Since then, Apple has been known for its sleek designs, cutting-edge technology, and user-friendly interfaces. The iPhone quickly became a symbol of status and sophistication, capturing the hearts of millions around the globe.

On the other hand, Samsung, a South Korean multinational conglomerate, entered the smartphone market with the Galaxy series in 2009. With a wide range of models catering to different budget segments, Samsung has gained a strong foothold worldwide. The Galaxy S and Note series have become iconic, blending style with powerful performance.

Comparing the sales performance of iPhone and Samsung smartphones is essential to understanding market trends and consumer preferences. These companies’ rivalry has shaped the industry, driving innovation and enticing customers with exciting new features.

The importance of examining iPhone and Samsung sales extends beyond the companies themselves. It provides a glimpse into the overall smartphone market and its dynamics. By analyzing sales figures, we can track the popularity of different smartphone models, evaluate the impact of new releases, and identify emerging trends.

Both Apple and Samsung aim to capture the lion’s share of the smartphone market. As such, they invest heavily in research and development, marketing campaigns, and customer experience. Understanding how their sales perform gives us insight into their strategies and helps us gauge their success.

Besides, comparing iPhone and Samsung sales helps us understand customer preferences and brand loyalty. Consumers often have an affinity for one brand over the other, and studying sales figures can shed light on these patterns. It allows us to evaluate how marketing tactics, product differentiation, and customer satisfaction influence purchasing decisions.

Ultimately, analyzing iPhone and Samsung sales is not just a battle of numbers; it is a window into the ever-evolving world of smartphones. It enables us to trace the trajectory of these industry leaders, anticipate future trends, and comprehend the factors that drive their success.

iPhone Sales

Apple’s iPhone has been a dominant player in the smartphone market since its introduction in 2007. Let’s take a closer look at the latest iPhone models and their sales performance.

The current lineup of iPhone models includes the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and iPhone 12 Mini. These devices have garnered immense popularity among consumers around the world.

One of the key factors contributing to the iPhone’s sales success is Apple’s commitment to innovation and design. Each new iPhone model brings advancements in terms of performance, camera quality, and display technology, capturing the attention of tech enthusiasts and loyal Apple fans.

The iPhone’s market share and growth have been impressive, both globally and in various regions. In the Q4 of 2020, Apple shipped 81.8 million iPhones, capturing 15.9% of the global smartphone market share.

In regions like the United States, the iPhone has consistently held a significant market share. In fact, the iPhone 12 series was the best-selling 5G smartphone in the U.S., with the iPhone 12 capturing the top spot in terms of sales.

When comparing iPhone sales between different generations and models, it is clear that each new release generates substantial interest. Customers eagerly await the latest iPhone iteration, leading to strong sales numbers for the first few months after launch.

For instance, the iPhone 11 series, released in 2019, saw impressive sales figures, becoming the best-selling smartphone globally in the first half of 2020. Similarly, the iPhone X and iPhone XR also experienced record-breaking sales upon their release.

In terms of price tiers, the iPhone SE, with its affordable price point, has also been a popular choice among budget-conscious consumers who still desire the Apple experience.

Overall, iPhone sales continue to be robust, benefiting from Apple’s strong brand image, technological advancements, and a loyal customer base. The company’s consistent focus on delivering high-quality products and user-friendly experiences keeps the iPhone at the forefront of the smartphone market.

Samsung Sales

When it comes to smartphone sales, Samsung is another dominant player, competing head-to-head with Apple. Let’s take a closer look at the performance of Samsung’s smartphones in the market:

Overview of the latest Samsung smartphones and their sales performance: Samsung offers a wide range of smartphones catering to various price points and user preferences. From flagship models like the Galaxy S and Note series to mid-range and budget-friendly options, Samsung has a diverse product portfolio. The latest models, such as the Samsung Galaxy S20 and Note 20 series, have received positive reviews and have been well-received by consumers.

Factors influencing Samsung’s sales growth and market share: Samsung’s strong brand recognition, innovation in technology, and marketing efforts have contributed to its sales growth and market share. The company’s ability to cater to different market segments by offering a variety of smartphone options has also played a significant role in its success.

Comparison of Samsung sales across different smartphone series: Samsung’s flagship Galaxy S series has been a key driver of its sales, often competing directly with Apple’s iPhone. Additionally, Samsung’s mid-range and budget-friendly smartphones, such as the Galaxy A series, have also gained popularity among consumers looking for affordable yet feature-rich options.

Analysis of Samsung’s market share in various regions: Samsung has a strong global presence, with a significant market share in many regions worldwide. Its ability to adapt to regional preferences and offer localized features has helped it maintain a strong foothold in markets such as Asia, Europe, and North America.

In comparison to Apple, Samsung’s sales performance is noteworthy, with its diverse product range and strong market presence. However, the exact sales figures and market share can vary depending on factors such as specific regions and timeframes.

Comparison of iPhone and Samsung Sales

Direct comparison of sales figures between iPhone and Samsung smartphones:

When it comes to the comparison of iPhone and Samsung sales, both companies have consistently dominated the smartphone market. However, the exact sales figures can vary from year to year and region to region. In recent years, Apple’s iPhone has generally seen strong sales, particularly with the release of new models, such as the iPhone 12 series. On the other hand, Samsung’s flagship smartphones like the Galaxy S21 series have also gained significant traction in the market.

Analysis of the reasons behind the varying sales performances:

The varying sales performances between iPhone and Samsung can be attributed to several factors. One key factor is brand loyalty. Apple has built a strong and dedicated following, with many consumers choosing to stick with the iPhone due to its user-friendly interface, seamless integration with other Apple devices, and the allure of the Apple ecosystem. Samsung, on the other hand, offers a diverse range of smartphones catering to different price points and preferences, which appeals to a wider consumer base.

Another factor influencing sales is innovation. Both Apple and Samsung constantly strive to introduce new features and technologies in their smartphones. Apple’s iOS operating system and Samsung’s Android-based interface offer unique user experiences, further influencing sales patterns among consumers.

Discussion on how customer preferences and brand loyalty impact sales:

Customer preferences and brand loyalty play a significant role in shaping the sales of iPhone and Samsung smartphones. Some consumers are loyal Apple fans and appreciate the seamless integration of Apple’s ecosystem, while others prefer the customization options and wide range of features offered by Samsung. Brand perception, reputation, and even social influence also contribute to the consumer’s decision-making process.

Furthermore, customer preferences evolve over time, as new technologies and trends emerge. For example, the demand for larger screens, camera capabilities, and battery life have influenced the sales of both iPhone and Samsung smartphones.

Evaluation of the strategies employed by Apple and Samsung to increase sales:

Both Apple and Samsung employ various strategies to increase their smartphone sales. Apple focuses on product differentiation, emphasizing its unique features, user interface, and seamless integration with other Apple devices. Additionally, Apple’s strong marketing and advertising campaigns create a buzz around new iPhone releases, generating heightened consumer interest.

Samsung, on the other hand, follows a multi-tiered approach, offering smartphones across different price segments. This strategy allows the company to cater to a wider range of consumers, from budget-conscious individuals to those seeking premium flagship devices. Samsung also invests in marketing and advertising campaigns to create brand awareness and promote its smartphones as viable alternatives to the iPhone.

Future Trends and Market Outlook

In the dynamic world of smartphones, predicting future sales performance and analyzing market trends is crucial for brands like Apple and Samsung. Here, we explore the future outlook for iPhone and Samsung smartphones, including potential challenges, opportunities, and emerging trends.

Predictions for Future Sales Performance

Both Apple and Samsung are expected to continue their dominance in the smartphone market. However, there are a few factors that might shape their future sales performance:

  • Technological advancements: The integration of 5G technology is expected to be a game-changer for both brands. Faster internet speeds and improved connectivity will enhance user experience and drive sales.
  • Product innovation: The introduction of innovative features and designs will play a vital role in attracting consumers. Apple’s focus on augmented reality (AR) and Samsung’s advancements in foldable smartphones are examples of their commitment to product innovation.
  • Price competitiveness: With growing competition from Chinese smartphone manufacturers, Apple and Samsung will need to strike a balance between premium pricing and affordability to maintain sales growth.

Challenges and Opportunities

While both Apple and Samsung have proven track records and strong brand recognition, they face certain challenges and opportunities in the future:

  • Competition: Increasing competition from brands like Huawei and Xiaomi in emerging markets poses a challenge to Apple and Samsung’s global market share. However, this also presents an opportunity for them to enter new markets and diversify their customer base.
  • Changing consumer preferences: Consumer preferences are ever-evolving, and both brands need to stay attuned to shifting trends. Factors like camera quality, battery life, and software experience will continue to influence customer purchasing decisions.
  • Sustainability and environmental concerns: As environmental awareness grows, consumers are becoming more conscious of brands’ environmental initiatives. Brands that prioritize sustainability and eco-friendly practices have the opportunity to attract and retain customers.

Emerging Trends and Technological Advancements

The smartphone industry is constantly evolving, driven by emerging trends and technological advancements. Some of the trends that will shape the future include:

  • 5G Technology: The rollout of 5G networks will enable faster internet speeds and enhanced connectivity, revolutionizing industries like gaming, streaming, and virtual reality.
  • Artificial Intelligence (AI): AI-powered features, such as voice assistants and personalized recommendations, will become more advanced and integrated into smartphones, providing users with a seamless and intelligent experience.
  • Internet of Things (IoT): The integration of smartphones with IoT devices will continue to grow, allowing users to control and monitor their smart home devices, wearables, and more.
  • Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will enhance user experiences in gaming, entertainment, and productivity, unlocking new possibilities for smartphone applications.

By staying ahead of these trends and continuously innovating their products, Apple and Samsung can leverage these technological advancements to drive future sales and maintain their market leadership.


After a thorough analysis of the sales performance and market share of iPhone and Samsung smartphones, several key findings and insights have emerged.

Firstly, both Apple and Samsung are leading smartphone manufacturers, known for their innovative technologies and high-quality devices. The competition between these two companies has been fierce in the mobile market.

When comparing the sales figures of iPhone and Samsung smartphones, it is evident that both brands sell a significant number of devices. However, it is important to note that the sales performance may vary between different models and generations.

Customer preferences and brand loyalty play a crucial role in determining the sales of iPhone and Samsung smartphones. Apple has a dedicated fan base that eagerly awaits the release of new iPhone models, contributing to their consistent sales success. Samsung, on the other hand, appeals to a wider range of customers with its diverse smartphone series and price points.

Factors such as design, features, operating system, pricing, and marketing strategies influence the varying sales performances of iPhone and Samsung smartphones. Apple’s strong brand image, seamless ecosystem, and continuous software updates have contributed to its consistent sales growth. Samsung, on the other hand, offers a wide range of smartphone options catering to different consumer needs and preferences.

In terms of market share, both Apple and Samsung have a significant presence in various regions worldwide. The iPhone has a strong market share in countries like the United States and Europe, while Samsung dominates in markets such as Asia and Africa.

Looking towards the future, predictions for the sales performance of iPhone and Samsung smartphones are optimistic. However, both brands face challenges and opportunities in an ever-evolving market. Factors such as increasing competition, emerging technologies, and changing consumer demands will shape the future landscape of the smartphone industry.

It is difficult to definitively determine who sells more between iPhone and Samsung, as sales can fluctuate based on various factors. Both brands have successful sales records and continue to innovate and capture the attention of consumers.

In conclusion, the comparison of iPhone and Samsung sales highlights the competitive nature of the smartphone market. While iPhone has a strong and loyal customer base, Samsung’s wide range of offerings caters to diverse consumer preferences. Ultimately, both brands have achieved significant sales success and will continue to compete for the top spot in the industry.


When it comes to the battle between iPhone and Samsung, it’s clear that both companies have a strong foothold in the market. However, in terms of sales, the winner varies depending on the time frame and region being analyzed.

In recent years, Samsung has often held the advantage in terms of global smartphone market share. With a wide range of models catering to different budgets and preferences, Samsung has successfully captured a significant portion of the market. On the other hand, Apple’s iPhone has consistently appealed to a loyal and dedicated fanbase, driving strong sales and generating substantial revenue year after year.

Ultimately, the decision between an iPhone and a Samsung device comes down to personal preference and specific needs. Both brands offer high-quality products with their own unique features and user experiences. Whether you prefer the seamless integration of Apple’s ecosystem or the versatility and customization of Samsung’s offerings, the choice is yours to make.

In conclusion, while Samsung may have the edge in terms of global market share, the true measure of success lies in the satisfaction of each individual user. So, whether you choose to wield an iPhone or a Samsung, it’s all about finding the right device that suits your lifestyle and enhances your technological experience.


1. Which brand sells more iPhones or Samsung?
Apple, the manufacturer of iPhones, consistently outsells Samsung in terms of revenue and profit. However, when it comes to the overall number of smartphones sold, Samsung has a higher market share due to their wide range of devices catering to different price points.

2. Are iPhones more popular than Samsung phones?
iPhones are widely popular globally and have a dedicated fan base. However, Samsung phones are also highly popular and have a larger market share due to their diverse offerings and availability across different price segments.

3. Why do people prefer iPhones over Samsung phones?
There are several factors that contribute to people’s preference for iPhones over Samsung phones. Some of the reasons include the seamless user experience offered by Apple’s ecosystem, the reliability and performance of iPhones, the quality of their cameras, and the strong brand identity that Apple has built over the years.

4. Why do some people choose Samsung phones over iPhones?
There are various reasons why people prefer Samsung phones over iPhones. One major factor is the wide range of options available in terms of features, specifications, and price points. Samsung phones also offer customization options and support for expandable storage, which can be appealing to some users. Additionally, some people prefer the flexibility of the Android operating system that Samsung devices run on.

5. Which smartphone brand offers better value for money?
Determining the better value for money between iPhones and Samsung phones depends on individual preferences and needs. iPhones are known for their premium build quality, optimized software, and extensive app ecosystem. On the other hand, Samsung phones often offer a broader range of features and specifications for various budgets. It ultimately comes down to personal preference, desired features, and budget considerations.