What is Run of Site (ROS)? Understanding the Basics
Welcome to another installment of our “Definitions” blog series, where we break down key concepts in the digital marketing world. Today, we’ll be demystifying the term “Run of Site” or ROS.
Have you ever wondered how advertisements are displayed on websites? Well, when it comes to online advertising, there are different ways to determine where an ad is placed on a website. One popular method is called Run of Site (ROS). But what exactly does that mean? Let’s find out!
Key Takeaways:
- Run of Site (ROS) refers to an advertising placement strategy where ads are displayed across all pages of a website.
- Advertisers using ROS have less control over where their ads appear within a website, but benefit from maximum exposure.
Understanding Run of Site (ROS)
Run of Site (ROS) is an advertising buying strategy where ads are displayed on all pages of a website, rather than being targeted to specific sections or pages. In other words, when an advertiser opts for ROS, their ads have a “run” across the entire site.
With ROS, advertisers have less control over where their ads appear within the website compared to more targeted placement strategies such as Run of Network (RON) or Run of Category (ROC). Advertisements using ROS can appear on any page throughout the website, including the homepage, article pages, or even contact pages.
Run of Site (ROS) allows advertisers to benefit from maximum exposure, as their ads are shown to a broader audience across the entire website. This can be especially useful for advertisers who want to increase brand awareness or reach a wide range of potential customers. By having their ads visible on every page, advertisers can effectively establish their presence and capture the attention of website visitors.
Key Takeaways:
- Run of Site (ROS) refers to an advertising placement strategy where ads are displayed across all pages of a website.
- Advertisers using ROS have less control over where their ads appear within a website, but benefit from maximum exposure.
In Conclusion
Run of Site (ROS) is a popular advertising placement strategy that allows advertisers to maximize their exposure across all pages of a website. While it offers less control over ad placement, the broad reach can be beneficial in increasing brand visibility and capturing the attention of a wide range of potential customers.
Now that you have a clear understanding of what Run of Site (ROS) means, you can confidently navigate the world of online advertising and make informed decisions about your ad placements. Stay tuned for more insightful blog posts in our “Definitions” series!
