Startup Pleas With Instagram Not To Call Rumored App ‘Bolt’

Mobile Apps

In the ever-evolving world of mobile apps, startups are constantly striving to launch unique and innovative applications that capture the attention of users. One such startup is currently making waves in the industry, pleading with Instagram to reconsider naming their rumored app “Bolt.”

The anticipation surrounding this app is palpable, with tech enthusiasts and smartphone users eagerly awaiting its release. However, this innovative startup believes that the name “Bolt” is already strongly associated with another popular app, and has launched a heartfelt plea to Instagram to choose a different name.

In this article, we will delve into the reasons behind this plea, exploring the potential confusion and negative impact that may arise if Instagram proceeds with naming their app “Bolt.” We will also discuss the importance of brand differentiation and the role it plays in the mobile app industry. So, let’s dive in and explore the fascinating world of app naming and its impact on user engagement and success.

Inside This Article

  1. What is Bolt?
  2. The rumored Instagram app
  3. The plea to Instagram
  4. Conclusion
  5. FAQs

What is Bolt?

Bolt is a highly popular and widely used on-demand transportation platform that offers fast and convenient rides to users across various cities. It is a mobile app that connects riders with drivers who are available nearby, allowing users to request a ride with just a few taps on their smartphones. With its user-friendly interface and reliable service, Bolt has become a go-to choice for many people seeking a hassle-free transportation experience.

Launched in 2013, Bolt has quickly gained traction and expanded its operations to over 40 countries, including major cities around the globe. The app offers multiple types of rides, including individual rides, carpooling options, and even scooter and bike rentals in some locations. This versatility makes it a preferred choice among commuters and travelers alike.

Bolt’s success can be attributed to its commitment to providing a seamless and efficient experience for both riders and drivers. With a focus on safety, the platform ensures that drivers undergo thorough background checks and meet specific quality standards. This creates a sense of trust and reliability for users, making Bolt a top choice in the competitive ride-hailing industry.

One of the standout features of Bolt is its competitive pricing structure. The app often offers affordable fares, making it an attractive option for budget-conscious users. Additionally, Bolt periodically provides promotional offers and discounts, further enhancing its appeal.

Another aspect that sets Bolt apart from its competitors is its dedication to customer satisfaction. The app allows users to rate drivers and provide feedback, which helps maintain high-quality service standards. Bolt also offers 24/7 customer support, ensuring that users can easily resolve any queries or concerns that may arise during their journey.

Overall, Bolt has revolutionized the way people commute, providing a convenient, reliable, and cost-effective transportation solution. Whether users need a ride to work, the airport, or a night out, Bolt is there to ensure a smooth and enjoyable experience.

The rumored Instagram app

Instagram, the popular social media platform known for its photo-sharing capabilities, has been keeping the tech world buzzing with rumors of a new mobile app. The app, which has been speculated to be a messaging service, has been generating a lot of excitement and anticipation among Instagram users and industry insiders alike.

With Instagram’s massive user base and success in the mobile app space, it is no surprise that people are eagerly awaiting the launch of this mysterious new app. However, the rumors surrounding the app have also sparked concerns among startups that have already established apps with similar names or functionalities.

One of the main concerns revolves around the potential name of Instagram’s new app, which has been rumored to be called ‘Bolt.’ Several startups have come forward, expressing their worries about Instagram potentially using this name, as they already have apps with the same or similar names.

Startups are concerned that if Instagram were to release an app called ‘Bolt,’ it could create confusion among users and potentially harm their brand and user base. These startups have worked hard to build their apps and establish their presence in the mobile app market, and they fear that a new app from Instagram with a similar name could overshadow their efforts.

In an open letter addressed to Instagram, these startups are pleading with the social media giant to reconsider using the name ‘Bolt’ for their rumored app. They are urging Instagram to choose a different name that will not cause confusion among users and that will allow these startups to continue to thrive in the app market.

The startups argue that there are plenty of other unique and catchy names that Instagram could choose for their app. They are requesting that Instagram be mindful of the potential impact their decision could have on smaller companies that have already established a presence in the mobile app industry.

While the final decision rests with Instagram, it is essential for them to consider the concerns expressed by these startups. The mobile app market is highly competitive, and startups rely on their brand recognition and user loyalty to succeed. By choosing a different name for their new app, Instagram can show support for innovation and collaboration within the app community.

The plea to Instagram

As rumors swirl around Instagram’s potential app launch, one particular detail has caught the attention of startups in the tech industry – the name ‘Bolt’. Several startups have come forward to express their concerns over the choice of this name, urging Instagram to reconsider.

The main issue lies in the fact that many startups have already established their presence in the market using the name ‘Bolt’. These startups have put years of effort and resources into building their brand and developing their mobile apps. The potential launch of Instagram’s app with the same name could create confusion among consumers and dilute the hard-earned recognition of these established startups.

Startups are fearful that the similarity in names could lead to a loss of business and brand identity. It is not uncommon for users to search for a specific mobile app using its name directly. If Instagram were to release their ‘Bolt’ app, it could overshadow the existing startups and make it difficult for them to maintain their presence in the market.

In response to these concerns, startups have taken to social media and other platforms to plea with Instagram to reconsider the chosen name. They argue that Instagram, as a tech giant with significant influence, has a responsibility to consider the impact their actions can have on smaller players in the industry.

The pleas emphasize the years of hard work and investment that startups have put into building their brand and product. They urge Instagram to choose another name for their app launch to avoid any confusion or potential harm to these existing startups.

While Instagram has not officially responded to these pleas, the hopes of startups rest on the possibility that the tech giant will take their concerns into account and make a conscious decision to avoid causing any harm to established brands in the industry.

Only time will tell whether Instagram will heed the requests of startups and choose a different name for their rumored app. Until then, startups are left anxiously waiting for a response, hoping that their plea does not fall on deaf ears.


In conclusion, the rumored app “Bolt” has sparked both excitement and concern within the startup community. While the app’s potential features and functionality remain speculative, the anticipation surrounding its release is undeniable. As competitors in the mobile app market continue to evolve and innovate, it has become increasingly important for startups to carefully choose their app names to avoid trademark conflicts and confusion among customers.

The plea from the startup to Instagram not to choose “Bolt” as the name for their app highlights the significance of branding and the potential impact it can have on small businesses. It serves as a reminder of the importance of conducting thorough research and due diligence when selecting a name for your app or company.

Ultimately, the decision rests with Instagram as to whether they will name their rumored app “Bolt” or choose an alternative name. Regardless of the outcome, this situation exemplifies the challenges and complexities that startups face in a highly competitive and fast-paced industry.


1. What is a mobile app?
A mobile app, short for mobile application, is a software application designed to run on smartphones, tablets, and other mobile devices. It provides specific functionalities and features that cater to the needs of the users. Mobile apps can be downloaded and installed from app stores or marketplaces. They can enhance productivity, provide entertainment, offer utility purposes, and much more.

2. Why are mobile apps important?
Mobile apps have become an integral part of our daily lives. With the increasing use of smartphones, apps offer a convenient and efficient way to access information, stay connected, and accomplish tasks on the go. They provide personalized experiences, simplify processes, and streamline communication. From social media platforms to games, from e-commerce to health and fitness tracking, mobile apps have transformed various industries and significantly enhanced user experiences.

3. How are mobile apps developed?
Mobile app development involves multiple stages, including planning, designing, coding, testing, and deployment. Developers typically use programming languages such as Java (for Android), Swift (for iOS), or React Native (for cross-platform development). They utilize software development kits (SDKs) specific to each operating system to access device features and functionalities. Additionally, iterative testing and optimization are crucial to ensure the app functions smoothly across different devices and operating systems.

4. What are the benefits of having a mobile app for my business?
Having a mobile app for your business can offer several benefits. It allows you to reach a wider audience, increase brand visibility, and engage with customers in real-time. A mobile app can enhance customer loyalty through personalized experiences, push notifications, and exclusive offers. It can also provide valuable insights into user behavior, helping you tailor your marketing strategies and improve customer satisfaction. Moreover, a well-designed app can differentiate your business from competitors and position you as a tech-savvy and customer-centric brand.

5. How can I promote my mobile app?
Promoting your mobile app is essential to ensure its success. Here are some effective strategies:

– App Store Optimization (ASO): Optimize your app’s title, description, keywords, and screenshots to improve its visibility in app store search results.
– Social Media Marketing: Leverage social media platforms to create buzz about your app, engage with your target audience, and encourage downloads and reviews.
– Influencer Marketing: Collaborate with influencers in your industry to promote your app through their social media channels and blogs.
Content Marketing: Create valuable content related to your app’s features or industry, such as blog posts, videos, or tutorials, to attract and educate potential users.
– Paid Advertising: Utilize paid advertising channels, such as Google Ads, social media ads, or app install campaigns, to reach a wider audience and drive downloads.

Remember, the key to successful app promotion is to understand your target audience, identify the channels they frequent, and tailor your marketing efforts accordingly.