Twitter Starts Testing Promoted Videos In Ad Expansion

Mobile Apps

Twitter is expanding its advertising offerings by testing promoted videos on the platform. This move comes as Twitter aims to provide more opportunities for advertisers to engage with its user base and drive conversions. With mobile usage on the rise, the introduction of promoted videos aligns with the growing demand for video content on social media platforms. By incorporating video ads into its advertising options, Twitter hopes to capture the attention of users and deliver captivating and immersive brand experiences. This new feature holds the potential for businesses to reach a wider audience, increase brand visibility, and drive more traffic to their websites or mobile apps. In this article, we will explore the benefits of promoting videos on Twitter, delve into the potential impact on mobile app marketing, and address frequently asked questions related to this new advertising offering.

Inside This Article

  1. Overview
  2. Video Ads on Twitter
  3. Testing of Promoted Videos
  4. Expansion of Advertising Options
  5. Conclusion
  6. FAQs


Twitter, one of the leading social media platforms, is constantly evolving its advertising options to provide businesses with more opportunities to reach their target audience. As part of this effort, Twitter has begun testing promoted videos, offering a new way for advertisers to engage with users.

With over 330 million monthly active users, Twitter has become a hub for news, trends, and conversations. This vast user base presents an exciting opportunity for businesses to connect with their target market through innovative advertising strategies.

Video content has been gaining immense popularity across various platforms, and Twitter recognizes the growing demand for video ads. By incorporating promoted videos into its advertising options, Twitter aims to provide advertisers with a powerful tool to capture the attention of users and convey their message effectively.

Whether it’s showcasing a product, sharing a brand story, or promoting an event, video ads on Twitter have the potential to drive higher levels of engagement and increase brand visibility.

The introduction of promoted videos is an exciting development for both advertisers and users. Advertisers can now tap into the power of video content to connect with their audience, while users can enjoy a more immersive and interactive experience on the platform.

As part of its ongoing commitment to innovating in the digital advertising space, Twitter is continuously testing new features and expanding its advertising options. The testing of promoted videos is just one example of Twitter’s dedication to providing advertisers with cutting-edge tools to engage with their target audience.

With this expansion of advertising options, businesses have even more ways to leverage Twitter’s platform and connect with their customers effectively. Whether it’s through promoted videos, sponsored tweets, or other ad formats, Twitter offers a valuable opportunity to reach a large and diverse audience.

As Twitter continues to explore new ways to enhance its advertising capabilities, businesses can continue to harness the power of the platform to drive brand awareness and achieve their marketing objectives.

Video Ads on Twitter

Twitter has become one of the most popular social media platforms, with millions of active users worldwide. In an effort to provide more diverse and engaging content, Twitter has expanded its advertising options to include video ads. Video ads on Twitter allow advertisers to deliver captivating and visually appealing messages to their target audience.

With video ads, businesses can tell their story in a more dynamic way, leveraging the power of sight, sound, and motion to convey their brand’s message effectively. Video ads have proven to be highly engaging and can capture users’ attention within seconds, making them a valuable tool for businesses looking to connect with their audience on a deeper level.

Twitter’s video ads offer a range of targeting options, allowing businesses to reach the right people at the right time. Advertisers can target their video ads based on factors such as location, demographics, interests, and behavior, ensuring that their message reaches a highly relevant audience. This targeted approach helps businesses maximize the impact of their video ads and increase the likelihood of generating desired outcomes, such as clicks, conversions, or brand awareness.

Moreover, video ads on Twitter are seamlessly integrated into users’ timelines, appearing alongside other organic content. This integration makes them less intrusive and enhances the user experience. Users can choose to engage with the video ads by tapping on them to expand and watch the full video, or they can simply scroll past if they prefer. This non-disruptive nature of video ads on Twitter ensures that users can continue to enjoy their browsing experience without feeling overwhelmed by ads.

In addition, Twitter provides advertisers with comprehensive analytics and reporting tools to measure the success of their video ad campaigns. Businesses can track metrics such as views, engagements, click-through rates, and conversion rates to gain insights into the performance of their video ads and optimize their campaigns accordingly. This data-driven approach enables businesses to make informed decisions and allocate their advertising budgets effectively.

Overall, video ads on Twitter provide businesses with an exciting opportunity to engage with their target audience in a more immersive and impactful way. By leveraging the power of video, businesses can convey their brand’s message effectively and drive desired outcomes. With the availability of targeting options and analytics tools, businesses can maximize the impact of their video ad campaigns and achieve optimal results.

Testing of Promoted Videos

Twitter recently rolled out a new feature called “Promoted Videos,” which allows advertisers to run video ads on the platform. As with any new feature, Twitter understands the importance of testing before a wide release. That’s why they have embarked on a rigorous testing phase for Promoted Videos.

The testing phase involves partnering with a select group of advertisers to experiment with Promoted Videos. This collaboration allows Twitter to gather valuable feedback and insights, ensuring that the feature meets the needs of both advertisers and users. By conducting these tests, Twitter aims to iron out any potential issues and make necessary improvements before expanding the availability of Promoted Videos to a larger audience.

During the testing phase, Twitter will closely monitor various metrics to evaluate the performance and impact of Promoted Videos. This includes analyzing engagement rates, video completion rates, and user feedback. By examining these metrics, Twitter can determine the effectiveness of Promoted Videos as an advertising option and make data-backed decisions to improve the feature.

Another aspect of the testing phase is to gather insights on user behavior and preferences regarding video ads. Twitter is particularly interested in understanding how users interact with Promoted Videos, whether they find them engaging, and if the videos enhance their overall Twitter experience. This information will help Twitter refine the Promoted Videos feature by making it more relevant and seamless for users while delivering value to advertisers.

Overall, the testing of Promoted Videos on Twitter is a crucial step in ensuring the successful integration of video ads on the platform. By involving advertisers in the testing process and closely monitoring user feedback, Twitter can fine-tune the feature to offer a well-rounded and effective advertising solution. Once the testing phase is complete, Twitter will be better equipped to expand the availability of Promoted Videos to a wider range of advertisers, providing them with another powerful tool to reach and engage their target audience on the platform.

Expansion of Advertising Options

Twitter has always been at the forefront of innovation in the world of social media advertising. With its vast user base and highly engaged audience, it has become a go-to platform for advertisers looking to reach a wider audience. And now, Twitter is taking their advertising options to the next level with the expansion of promoted videos.

Promoted videos have already proven to be a successful form of advertising on Twitter. These videos allow advertisers to showcase their brand, products, or services in a dynamic and engaging way. With the ability to autoplay and appear seamlessly in a user’s timeline, promoted videos have the potential to capture the attention of users and drive more clicks, engagement, and conversions.

With the expansion of promoted videos, advertisers now have even more opportunities to connect with their target audience. Twitter is testing different formats and placements for these videos, allowing advertisers to choose the option that best aligns with their campaign objectives. Whether it’s a pre-roll ad before a video, an in-stream ad during live events, or a promoted video in the Explore tab, advertisers have more flexibility to deliver their message to the right people at the right time.

This expansion of advertising options on Twitter opens up new avenues for businesses to gain exposure and increase brand awareness. By incorporating video into their advertising strategy, businesses can leverage the power of storytelling and visuals to create a lasting impression on their audience. The ability to combine sight, sound, and motion in a video format provides a unique opportunity for advertisers to convey their message in a more compelling and memorable way.

Furthermore, Twitter’s advanced targeting options enable advertisers to reach a specific audience based on their interests, demographics, and even their Tweets. This level of targeting precision ensures that ads are seen by the most relevant and receptive users, maximizing the return on investment for advertisers.

As more brands recognize the value of video advertising and the potential for increased engagement, Twitter’s expansion of advertising options comes at the perfect time. It gives advertisers the tools they need to create impactful campaigns and connect with their audience in a meaningful way. Whether it’s telling a captivating story, showcasing a new product, or promoting an upcoming event, promoted videos on Twitter can help businesses stand out from the competition and leave a lasting impression on their target audience.


In conclusion, Twitter’s testing of promoted videos in their ad expansion marks another significant step in the platform’s efforts to provide advertisers with more engaging and dynamic advertising opportunities. By incorporating video content into promoted tweets, businesses can capture the attention of their target audience and convey their message in a more impactful and memorable way.

This new feature allows advertisers to leverage the power of video to tell their story, demonstrate their products or services, and create a deeper connection with users. With the increasing popularity of video content across social media platforms, Twitter’s introduction of promoted videos will help businesses stay competitive and reach a wider audience.

As the advertising landscape continues to evolve, incorporating video into marketing strategies has become crucial. Twitter’s expansion of promoted videos aligns with this trend and provides advertisers with a valuable tool to maximize their reach and engagement. With the potential for higher click-through rates and increased brand visibility, businesses should consider incorporating promoted videos into their Twitter advertising campaigns.

Overall, Twitter’s testing of promoted videos demonstrates the platform’s commitment to innovation and meeting the evolving needs of advertisers. This new feature has the potential to drive better results and enhance the overall advertising experience on Twitter. As the testing phase progresses, it will be interesting to see how both advertisers and users respond to the introduction of promoted videos, and what impact it will have on the future of advertising on the platform.


1. What is Twitter’s promoted video feature?

The promoted video feature on Twitter allows advertisers to pay for video content to be promoted and displayed to targeted users on the platform. It enables businesses to reach a wider audience and drive engagement with their video content.

2. How does Twitter’s promoted video ad expansion work?

Twitter’s promoted video ad expansion refers to the expansion of the platform’s ad capabilities to include video content. Advertisers can now choose to promote their videos to a larger audience, increasing visibility and potential reach.

3. Can anyone use Twitter’s promoted videos?

Yes, Twitter’s promoted videos feature is available for businesses and advertisers who utilize the platform’s advertising services. If you have a Twitter advertising account, you can access and utilize this feature to promote your video content.

4. How can I set up a promoted video ad on Twitter?

To set up a promoted video ad on Twitter, you can follow these steps:
– Log in to your Twitter advertising account.
– Click on the “Campaigns” tab.
– Select “Create New Campaign” and choose your advertising objective.
– Set your campaign details, including the budget, target audience, and duration.
– Select “Promote Videos” and upload the video you want to promote.
– Review and launch your campaign.

5. What are the benefits of using Twitter’s promoted video feature?

Using Twitter’s promoted video feature can provide several benefits, including:
– Increased visibility and reach for your video content.
– Opportunities for higher engagement and interactions with your target audience.
– Ability to drive brand awareness and showcase your products or services.
– Detailed performance analytics to monitor and optimize your video ad campaigns.
– The ability to target specific demographics or interests to maximize your ad’s effectiveness.