Razer Just Acquired ‘Cloud’ Smartphone Startup Company Nextbit Systems, Inc.

Mobile Phone
Source: Mashable.com

Exciting news in the mobile phone industry as gaming-focused company Razer has recently acquired Nextbit Systems, Inc., a startup renowned for creating the innovative “Cloud” smartphone. This strategic move showcases Razer’s determination to expand its presence in the mobile market and revolutionize the gaming experience on smartphones.

With its deep expertise in gaming peripherals and high-performance laptops, Razer’s acquisition of Nextbit Systems, Inc. brings together two powerhouses in the tech industry. The Nextbit team’s expertise in mobile phone design and software development perfectly complements Razer’s focus on creating cutting-edge gaming devices.

With the Cloud smartphone, Nextbit Systems introduced a unique approach to storage with an emphasis on leveraging cloud technology to seamlessly manage memory. This acquisition presents an exciting opportunity for Razer to integrate this innovative feature into their own smartphone offerings, catering to the needs of gamers and tech enthusiasts alike.

Inside This Article

  1. Background of Nextbit Systems, Inc.
  2. Razer’s Acquisition of Nextbit Systems, Inc.
  3. Future Prospects and Implications of the Acquisition
  4. Conclusion
  5. FAQs

Background of Nextbit Systems, Inc.

Nextbit Systems, Inc. was a unique and innovative smartphone startup company founded in 2013 by former executives and engineers from Google, HTC, and Amazon. The company aimed to revolutionize the mobile industry by introducing a cloud-first approach to smartphone usage.

Under the leadership of CEO Tom Moss, Nextbit Systems, Inc. set out to address the common problem faced by smartphone users – limited storage capacity. They recognized that the increasing demand for high-resolution photos, videos, and apps was putting a strain on the limited internal storage of smartphones.

Nextbit Systems, Inc. developed a highly acclaimed smartphone named “Robin,” which integrated cloud technology seamlessly into the user experience. The Robin smartphone featured an intelligent software system that automatically backed up unused apps and content to the cloud, freeing up space on the device and allowing users to access their data whenever they needed it.

The innovative design and functionality of the Robin smartphone caught the attention of tech enthusiasts and industry experts alike. The company’s Kickstarter campaign for Robin was a resounding success, surpassing its funding goal within hours and ultimately raising over $1.3 million.

Nextbit Systems, Inc. garnered further recognition for its groundbreaking approach when the Robin smartphone received numerous accolades and awards, including the “Best of CES” award at the Consumer Electronics Show in 2016.

Despite its success and critical acclaim, Nextbit Systems, Inc. faced the challenges that many startups encounter, including fierce competition in the highly competitive smartphone market. However, the company’s innovative concept resonated with consumers who were looking for a unique and efficient solution to their storage problems.

Nextbit Systems, Inc. gained a dedicated following of users who appreciated the combination of sleek design, advanced features, and the seamless integration of cloud technology. The company’s emphasis on user-centric design and a delightful user experience set them apart from traditional smartphone manufacturers.

Ultimately, Nextbit Systems, Inc. laid the foundation for a new era of smartphone technology, highlighting the potential for cloud-based solutions in addressing the inherent limitations of device storage.

Razer’s Acquisition of Nextbit Systems, Inc.

Razer, the renowned gaming hardware manufacturer, has made waves in the mobile phone industry with its recent acquisition of Nextbit Systems, Inc. This strategic move showcases Razer’s commitment to expanding its presence beyond gaming peripherals and into the competitive world of smartphones.

Nextbit Systems, Inc., a startup company known for its innovative smartphone, the “Cloud Phone,” captured the attention of tech enthusiasts and industry experts alike. The Cloud Phone aimed to revolutionize the way users experience mobile devices by seamlessly integrating cloud storage into the phone’s functionality.

With Razer’s acquisition of Nextbit Systems, Inc., the possibilities of the Cloud Phone’s concept becoming a reality on a larger scale have become more tangible. Razer has expressed its intention to leverage Nextbit’s expertise in software and design to enhance its own mobile technology offerings.

As part of the acquisition, Nextbit’s unique team, including the founders and engineers, joined Razer, ensuring a seamless transition and the continuation of their innovative work. This collaboration between the established gaming giant and the pioneering startup has the potential to bring cutting-edge advancements to the mobile phone industry.

With Razer’s deep understanding of gaming and Nextbit’s focus on user experience, the acquisition promises to deliver smartphones that cater to the needs of tech-savvy consumers. The combination of Razer’s dedication to performance and Nextbit’s emphasis on intuitive design could lead to the creation of smartphones that effortlessly blend powerful gaming capabilities with exceptional everyday usability.

Beyond the immediate impact on Razer’s product lineup, the acquisition also signals a broader trend in the industry. It highlights the increasing convergence between gaming and mobile technologies. With gaming becoming more popular across mobile platforms, smartphone manufacturers are recognizing the importance of catering to the gaming community’s unique demands.

Moreover, Razer’s acquisition of Nextbit Systems, Inc. may open doors for future collaborations and partnerships within the tech industry. By integrating Nextbit’s expertise into their ecosystem, Razer has positioned itself as a player to watch in the mobile phone market, one that is not only focused on delivering top-tier gaming experiences but also innovative smartphone solutions.

Overall, Razer’s acquisition of Nextbit Systems, Inc. marks an exciting chapter in the mobile phone industry. It showcases the growing intersection between gaming and smartphones and sets the stage for Razer to bring novel ideas and technologies to mobile users around the world.

Future Prospects and Implications of the Acquisition

The acquisition of Nextbit Systems, Inc. by Razer marks a significant milestone in the mobile phone industry and opens up exciting prospects for the future. With Razer’s deep expertise in gaming peripherals and Nextbit’s innovative approach to smartphone design, this collaboration holds great potential to redefine the mobile phone landscape.

One of the key areas where this acquisition could have a major impact is in the integration of gaming features into future smartphones. Razer has a strong reputation for its high-performance gaming products, and with the addition of Nextbit’s cloud-based technology, we may see a new generation of gaming phones that offer seamless cloud gaming experiences.

Furthermore, the acquisition could lead to advancements in mobile phone hardware and software optimization. Razer’s expertise in gaming hardware combined with Nextbit’s knowledge of software optimization could result in smartphones that deliver exceptional performance and efficiency, catering to the needs of both gaming enthusiasts and general consumers.

Another noteworthy prospect is the potential for enhanced connectivity and compatibility between Razer’s gaming ecosystem and Nextbit’s cloud technology. This could enable gamers to easily access their cloud-based gaming libraries, share game progress across different devices, and even stream games directly to their Razer smartphones, providing a truly immersive and versatile gaming experience.

The acquisition also brings to light the possibility of collaboration between Razer and Nextbit in the development of virtual reality (VR) and augmented reality (AR) technologies. Razer’s expertise in VR gaming peripherals and Nextbit’s innovative smartphone designs could pave the way for immersive VR and AR experiences on mobile devices, blurring the lines between virtual and real worlds.

From a business perspective, this acquisition strengthens Razer’s position in the competitive mobile phone market. By integrating Nextbit’s talent and technology, Razer gains a competitive edge in terms of product innovation and differentiation. This could translate into increased market share and brand recognition for Razer in the mobile industry.


In conclusion, Razer’s acquisition of Nextbit Systems, Inc. marks an exciting development in the mobile phone industry. By bringing Nextbit’s expertise in cloud-based technology under its wing, Razer is positioning itself to disrupt the market and deliver innovative smartphone solutions to consumers. This strategic move not only highlights Razer’s commitment to expanding its presence in the mobile sector but also reinforces the growing significance of cloud integration in mobile devices.

With the increasing demand for seamless connectivity and data management, the integration of cloud technology in smartphones has become a crucial aspect of the user experience. Razer’s acquisition of Nextbit Systems, Inc. is a testament to the company’s forward-thinking approach and dedication to delivering cutting-edge devices that meet the evolving needs of consumers.

As the mobile phone market continues to evolve and embrace new technologies, it will be fascinating to see how Razer leverages its acquisition to create game-changing products that redefine the mobile landscape.


1. What is the significance of Razer’s acquisition of Nextbit Systems, Inc.?
Razer’s acquisition of Nextbit Systems, Inc. is significant because it represents the company’s expansion into the smartphone industry. Nextbit Systems, Inc. is a startup company known for its innovative cloud smartphone, the Nextbit Robin. With this acquisition, Razer aims to leverage Nextbit’s expertise in mobile technology and integrate it into their gaming-focused platform, offering gamers a unique and seamless mobile experience.

2. How will Razer benefit from acquiring Nextbit Systems, Inc.?
By acquiring Nextbit Systems, Inc., Razer gains access to Nextbit’s advanced cloud-based technology, which is known for its intelligent storage management system. Razer can leverage this technology to enhance their own smartphone offerings, providing users with improved storage capabilities and seamless integration with their gaming ecosystem. Additionally, the acquisition allows Razer to expand its footprint in the mobile industry and diversify its product portfolio.

3. Will Nextbit’s cloud technology be integrated into Razer’s existing products?
While the specifics have not been disclosed, it is highly likely that Razer will integrate Nextbit’s cloud technology into their existing products. By combining Nextbit’s expertise with Razer’s gaming-centric ecosystem, users can expect to see enhanced cloud storage features and seamless synchronization across Razer’s devices. This integration will likely provide gamers with a more immersive and connected mobile gaming experience.

4. What does the acquisition mean for Nextbit’s existing customers?
For Nextbit’s existing customers, the acquisition by Razer brings both exciting opportunities and potential concerns. On the positive side, being integrated into Razer’s ecosystem may lead to enhanced support, updates, and integration with Razer’s gaming peripherals. However, there may also be concerns regarding the long-term support and compatibility of Nextbit products. It is crucial for Razer to address these concerns and provide clear communication to ensure a smooth transition for Nextbit customers.

5. Will Razer continue to develop smartphones under the Nextbit brand?
As of now, Razer has not announced any plans to continue developing smartphones under the Nextbit brand. It is likely that Razer will focus on leveraging Nextbit’s technology and expertise to enhance their own smartphone offerings rather than continuing with the Nextbit brand. However, this is subject to change based on Razer’s long-term strategy and market demand.