Value Added Reseller (VAR): Explained in Simple Terms
Are you familiar with the term “Value Added Reseller,” or VAR? If not, don’t worry! In this article, we’ll break down the concept of VAR in simple terms and explore why it is important in the business world.
Key Takeaways:
- A Value Added Reseller (VAR) is a company that enhances products by adding services, features, and support to create additional value for customers.
- VARs purchase products from manufacturers or vendors and then offer bundled solutions with supplementary services, such as implementation assistance, training, and customer support.
What is a Value Added Reseller (VAR)?
A Value Added Reseller, commonly known as VAR, is a company that adds additional features, services, or support to a product, making it more appealing and adding value for the end consumers. VARs purchase products from manufacturers or vendors and then enhance them by bundling complementary offerings, such as implementation services, customer support, training, and software customization.
Why are Value Added Resellers (VARs) Important?
Value Added Resellers play a vital role in the distribution chain by bridging the gap between manufacturers/vendors and end consumers. Let’s explore why VARs are essential:
- Enhancing Product Value: VARs add additional features, services, or support to a product, making it more attractive and valuable for customers. By complementing the product with extra benefits, VARs provide customers with a convenient and enhanced experience.
- Providing Specialized Expertise: VARs often specialize in specific industries or technologies. They possess in-depth knowledge and expertise about the products they resell, enabling them to offer tailored solutions that meet the unique needs of customers. This expertise can be invaluable, especially for customers who require customized solutions or assistance in complex technical environments.
Value Added Resellers play a critical role in helping customers make informed purchasing decisions by providing personalized advice, technical support, and post-sales services.
Whether you are a customer looking for a comprehensive solution or a manufacturer seeking to expand your market reach, Value Added Resellers offer benefits that add value to the overall business ecosystem. With their specialized expertise and complementary services, VARs go beyond the basic product and create enhanced solutions that cater to the specific needs of customers.
So, the next time you come across the term “Value Added Reseller,” you’ll have a clear understanding of what it means and how they contribute to the success of businesses and customers alike.
