What Is Pagejacking?

What is Pagejacking?

Pagejacking: What It Is and How It Impacts Your Website

Welcome to our “DEFINITIONS” category, where we shine a spotlight on important concepts in the world of online marketing. In this post, we’re going to explore what pagejacking is and why it’s crucial for website owners to be aware of this deceptive practice.

Pagejacking is a malicious technique used by unscrupulous individuals to hijack or clone a webpage without the owner’s permission. These cybercriminals aim to gain an unfair advantage by diverting traffic to their own site, often to generate revenue or steal sensitive data. The practice of pagejacking can seriously impact your website’s search engine rankings and reputation.

Key Takeaways:

  • Pagejacking involves unauthorized duplication and redirection of webpages.
  • It can negatively impact your website’s search engine rankings and reputation.

How Pagejacking Works

Now, let’s delve into how pagejacking works and how you can protect your website from falling victim to this malicious technique.

1. Cloning the Page: The first step in pagejacking is to copy the content and layout of a target webpage. This can be achieved through various means, such as scraping the HTML code, taking screenshots, or using software designed for page duplication. The cloned page looks almost identical to the original, making it difficult for users to spot the difference.

2. Redirecting Traffic: Once the cloned page is ready, the cybercriminals redirect traffic from the original website to their own version. They achieve this by altering server settings, utilizing JavaScript redirects, or employing black hat SEO techniques. Visitors who click on the original website’s links or access the page through search engine results unknowingly end up on the hijacked page.

3. Stealing Traffic and Revenue: Once visitors are on the hijacked page, the cybercriminals may engage in various activities to generate revenue. This can involve displaying ads, promoting products or services, or even attempting to collect personal information from unsuspecting users. In some cases, pagejackers may also use the cloned page to distribute malware, further compromising the security of users.

Protecting Your Website from Pagejacking

Prevention is always better than trying to recover from the consequences of pagejacking. Here are some strategies to protect your website:

  1. Regular Monitoring: Keep an eye on your website’s analytics and search engine rankings. Look for any unusual drops in traffic or sudden fluctuations that may indicate a potential pagejacking attack.
  2. Secure Your Website: Implement security measures, such as using strong passwords, regularly patching software vulnerabilities, and deploying SSL certificates to protect data transmission.
  3. Monitor External Links: Periodically check for any unauthorized linking to your webpages. If you discover pagejacking attempts, promptly contact the website owner and request removal of the offending links.
  4. Search Engine Monitoring: Report instances of pagejacking to search engines like Google. They have mechanisms in place to investigate and potentially penalize websites that engage in this practice.
  5. Content Protection: Consider implementing measures to protect your website’s content, such as using watermarking, disabling right-click, or implementing restrictions on text selection and copying.

By taking proactive measures, you can significantly reduce the risk of falling victim to pagejacking and safeguard your website’s reputation and visibility on search engines.


Pagejacking is a deceptive practice that can have severe consequences for your website. With cybercriminals becoming more sophisticated, it’s essential to stay vigilant and take appropriate steps to protect your online presence. Regular monitoring, securing your website, and reporting incidents are key aspects to keep in mind. By doing so, you can mitigate the risks associated with pagejacking and ensure that your website remains secure and your audience is redirected to the correct destination.