So, you want to create a truly effective marketing video and get more people to talk about your products or brand. And you want your video project to reflect your business’s identity, core values, and personality. You just need to master the nuts and bolts of crafting professional-looking marketing videos and put your knowledge to good use.
7 Tips for Creating Marketing Videos
Indeed, professional videos can help you wow your potential customers faster and show your reliability as a business. And you know it very well, of course. Still, what you might not know is that creating professional-looking videos doesn’t require you to invest tons of money in dedicated software and post-processing tools. Today, it’s easier than ever to impress your viewers with compelling videos without having to hire professional video editors or buy expensive equipment. If you’re also looking for more efficient methods to boost the quality of your videos, we’ve got some tips for you!
1. Master Free Editing Tools
If you want to create better videos, start small. There are lots of tools out there that can help you spruce up your projects in no time. Look for a free online video editor that doesn’t feature any sophisticated options but at the same time enables you to make basic tweaks to your video projects in a fast and easy manner. You may also want to familiarize yourself with dedicated tutorials to get a feel for the best way to use your new video editor. Such simple tools can go a long way in helping you quickly put together decent marketing videos without any relevant skills or hefty investments.
2. Use More Light
It might seem like a no-brainer, but light makes a huge difference when it comes to filming professional videos. Once again, you want to look through some guides and tutorials to learn how to properly place light when shooting. To avoid unflattering shades or aggressive light, choose the source and type of light wisely. It’s a good idea to alternate natural and artificial sources of light and balance them on your camera when filming your brand video. Consider investing in affordable lighting equipment such as ring lights or softbox lights to improve the overall lighting conditions.
3. Choose the Right Backdrop
A backdrop can make or break the overall impression your video is meant to produce on viewers. Choose something simple and clean as your backdrop. A messy backdrop will not only detract from the quality of your video but also make your brand appear less professional and trustworthy. Therefore, you can never go wrong with a minimalist background.
You should also wisely pick colors for your video’s backdrop. You can use solid-colored backdrops, branded banners, or even shoot in a location that complements your video’s theme. Just make sure they fit in well with your overall conception. It’s also important that you place your subject several feet away from your chosen backdrop for the best result possible.
4. Use Quality Audio
What makes a professional video? Fun visual effects? Colors? The wisely selected backdrop? Of course, there’s no universal recipe for an outstanding video. But what you should definitely pay attention to is the quality of your audio, which is no less important than your video quality. Just like pixelated, grainy footage, fuzzy audio can put off your viewers and give away your unprofessionalism. So, if you want to showcase your brand and convince your audience of your reliability, ensure your audio is up to par.
To achieve the best result, consider investing in a decent mic and possibly some equipment that can help you sound great. You may also add music effects to your video that resonate with your brand and target audience.
5. Shoot from Different Angles
No matter your video type, your major goal as a videographer is to hook your viewers’ attention and make them want to take certain actions. And one of the surest ways to achieve this goal is to present your subject from various angles.
Cutting from one angle to another enables you to highlight your subject’s strengths and provides a deeper insight into what you’re aiming to communicate in your video. It’s a great way to add visual interest to your footage and accentuate some important aspects of it.
Don’t be lazy and play around with your camera! Position it at a low, high, Dutch, or oblique angle. Experiment with camera-subject distance and camera movements for truly professional and compelling videos. So, be ready to crouch down and climb the trees for more impressive footage!
6. Incorporate Branding Elements
It is paramount to incorporate your branding element into your marketing videos to create a recognizable identity. By incorporating consistent branding elements, you are helping your viewers associate your videos with your brand and increase brand awareness.
For example, you can place your logo strategically in your videos. It can be displayed in the corner of the screen or as a watermark throughout the video.
You may also use your brand’s colors in the video’s visual elements such as backgrounds, graphics, text, and even outfits or props. Consistency in color helps to strengthen brand recognition and create a cohesive visual experience.
7. Optimize for Different Platforms
Consider the platform where you’ll be sharing your videos and optimize them accordingly. Each platform has different specifications and recommended formats, so make sure your videos meet the requirements for optimal playback and visibility.
If you’re posting your video on YouTube, for example, the recommended aspect ratio is 16:9. Other platforms utilize vertical (9:16) video format for optimal display on mobile devices.
Pay attention to video length as well, as shorter videos tend to perform better, although it can vary depending on the content. If you are posting on Reels or TikTok, aim for a snappy video ranging from 15 to 60 seconds.
Conclusion
Enhancing the quality of your marketing videos is essential for capturing the attention of your audience and conveying your message effectively. By following these easy ways, you can elevate the overall production value of your videos and create a more professional and engaging viewing experience. With consistent effort and a focus on quality, you can elevate your video marketing game and achieve better results in reaching and connecting with your target audience.
