Why Was The IPhone 10 Called The IPhone X

Source: Theverge.com


**The iPhone X, also known as the iPhone 10, marked a significant milestone in Apple's smartphone evolution. Released in 2017, this groundbreaking device introduced a host of innovative features that revolutionized the way people interacted with their phones. But why did Apple choose to name it the iPhone X instead of the expected iPhone 9? Unraveling the mystery behind this decision unveils a captivating journey that intertwines technological advancements, marketing strategies, and a nod to the brand's rich history. Let's delve into the intriguing story of why the iPhone 10 was christened the iPhone X.

Inside This Article

  1. The Evolution of iPhone Names
  2. The Roman Numerals
  3. The Special Anniversary Edition
  4. The Marketing Strategy Behind the Name
  5. Conclusion
  6. FAQs

The Evolution of iPhone Names

Over the years, Apple has showcased its innovation and creativity not only in the development of its products but also in the way it names them. The evolution of iPhone names reflects the company’s journey through technological advancements, market positioning, and brand identity.

When the first iPhone was unveiled in 2007, it set a new benchmark for smartphones. The simplicity and elegance of the device were mirrored in its name, iPhone. This straightforward approach set the stage for a series of names that would become iconic in the realm of mobile technology.

With each new iteration, Apple added a numerical suffix to the iPhone name, signifying the progression of the product line. This naming convention, such as iPhone 3G, iPhone 4, and so on, not only denoted the model but also hinted at the technological enhancements and capabilities embedded within each version.

As the iPhone continued to evolve, Apple introduced the “S” series, such as iPhone 4S and iPhone 5S, representing incremental updates and improvements to the existing models. This naming strategy effectively communicated to consumers that while the design might remain similar, the internal features and performance had been refined.

The Roman Numerals

The use of Roman numerals in the naming of the iPhone X was a departure from the traditional numerical naming convention of previous models. Instead of following the sequential numbering used in previous iterations, Apple opted to use the Roman numeral “X” to denote the iPhone’s tenth anniversary edition.

By utilizing Roman numerals, Apple added a touch of elegance and sophistication to the iPhone’s branding. The use of “X” instead of “10” not only conveyed a sense of grandeur and significance but also set the iPhone X apart from its predecessors, emphasizing its unique status as a milestone release in the iPhone lineup.

Furthermore, the adoption of Roman numerals served as a nod to the rich history and cultural legacy associated with ancient Rome, adding a layer of depth and timelessness to the iPhone X’s identity. This departure from conventional numerical naming also sparked curiosity and conversation among consumers, contributing to the buzz surrounding the release of the anniversary edition.

The Special Anniversary Edition

When Apple released the iPhone X in 2017, it marked the 10th anniversary of the iPhone. The “X” in iPhone X symbolized the Roman numeral for 10, signifying a significant milestone in the iPhone’s history. This special edition device was designed to commemorate a decade of innovation and success for Apple’s flagship product.

With its sleek design, cutting-edge features, and advanced technology, the iPhone X represented a departure from the traditional iPhone models. It introduced a bezel-less display, facial recognition technology, and wireless charging, setting a new standard for premium smartphones. The “X” designation underscored the device’s status as a groundbreaking and premium offering in the iPhone lineup.

Apple’s decision to name the anniversary edition “iPhone X” instead of “iPhone 10” was a deliberate choice to emphasize the device’s significance as a milestone in the iPhone’s evolution. By using the Roman numeral “X,” Apple conveyed a sense of prestige and exclusivity, positioning the iPhone X as a symbol of technological advancement and luxury.

The Marketing Strategy Behind the Name

Apple’s decision to name the iPhone 10 as the iPhone X was a strategic move aimed at creating buzz and intrigue among consumers. By using the Roman numeral “X,” Apple added an air of sophistication and exclusivity to the product, positioning it as a technological marvel that transcended the numerical naming convention of its predecessors.

The letter “X” has long been associated with mystery, power, and the unknown, making it a compelling choice for a flagship device. This strategic naming decision not only set the iPhone X apart from its predecessors but also elevated its status in the eyes of consumers, sparking curiosity and anticipation for the groundbreaking features it promised to deliver.

Furthermore, the use of “X” in the name allowed Apple to create a strong visual identity for the product. The sleek and symmetrical nature of the letter “X” lent itself well to branding and marketing materials, enabling Apple to craft a distinct and memorable image for its anniversary edition iPhone.

From a marketing perspective, the choice of “iPhone X” also served as a powerful storytelling tool. It signaled a departure from convention and marked a significant leap forward in Apple’s technological advancements. This departure from the traditional numerical naming scheme underscored the device’s innovative features and futuristic design, capturing the imagination of consumers and setting the stage for a new era of iPhone innovation.


Ultimately, the decision to name the iPhone 10 as the iPhone X was a bold and strategic move by Apple. It signified a significant departure from the traditional naming convention, marking the 10th anniversary of the iconic device. The Roman numeral “X” not only denoted the milestone but also conveyed a sense of exclusivity and innovation. This unconventional naming choice generated immense curiosity and buzz, adding to the allure of the iPhone X. By embracing this distinctive nomenclature, Apple successfully positioned the iPhone X as a groundbreaking and revolutionary product, setting it apart from its predecessors and competitors. The iPhone X’s name became synonymous with cutting-edge technology, sleek design, and unparalleled user experience, solidifying its status as a game-changer in the smartphone industry.


**Q: Why was the iPhone 10 called the iPhone X?**
A: The iPhone 10 was named the iPhone X to commemorate the 10th anniversary of the iPhone’s introduction in 2007. The “X” in iPhone X signifies the Roman numeral for ten, highlighting this significant milestone in Apple’s history.

**Q: What are the key features of the iPhone X?**
A: The iPhone X introduced several groundbreaking features, including a bezel-less OLED display, Face ID for secure authentication, Animoji, and a dual-camera system with portrait mode and optical zoom.

**Q: Is the iPhone X still a good phone in 2021?**
A: Despite being released in 2017, the iPhone X remains a solid choice for users seeking a powerful and feature-rich device. Its performance, camera capabilities, and support for the latest iOS updates make it a compelling option even in 2021.

**Q: What does the “X” in iPhone X stand for?**
A: The “X” in iPhone X represents the Roman numeral for ten, symbolizing the device’s position as the 10th-anniversary edition of the iPhone.

**Q: Will the iPhone X receive future iOS updates?**
A: As of now, the iPhone X continues to receive iOS updates, demonstrating Apple’s commitment to providing ongoing software support for this iconic device.