Amazon Takes On Square With Local Register Card Reader

Mobile Accessories

In the world of mobile accessories, one tool that has become essential for business owners is a card reader. These small devices allow businesses to accept credit and debit card payments on the go, making it convenient for customers and increasing sales potential. One of the big players in the mobile accessories market, Amazon, has recently made a move to compete with Square, a popular card reader provider, by introducing its own card reader, the Amazon Local Register. With Amazon’s vast reach and extensive customer base, this move has the potential to disrupt the market and provide business owners with another reliable option for accepting card payments. In this article, we will explore the features of the Amazon Local Register, its benefits, and how it compares to Square, offering business owners valuable insights to help them make an informed decision for their mobile payment needs.

Inside This Article

  1. Overview of Amazon’s Local Register Card Reader
  2. Comparison between Amazon’s Local Register and Square
  3. Features and Benefits of Amazon’s Local Register Card Reader
  4. How to Get Started with Amazon’s Local Register
  5. Conclusion
  6. FAQs

Overview of Amazon’s Local Register Card Reader

Amazon’s Local Register Card Reader is an innovative and user-friendly mobile accessory that allows businesses of all sizes to easily accept credit and debit card payments. Designed to compete with Square, Amazon’s local register aims to provide a seamless and efficient payment solution for merchants on the go.

With the increasing shift towards cashless transactions, having a reliable and convenient card reader is essential for any business. Amazon’s Local Register offers a compact and portable device that can be connected to smartphones or tablets, enabling businesses to accept card payments anytime, anywhere.

One of the key advantages of Amazon’s Local Register is its compatibility with a wide range of devices. Whether you have an Android or iOS device, this versatile card reader can be easily integrated with your smartphone or tablet, making it accessible to a broad range of users.

In terms of security, Amazon’s Local Register provides peace of mind for both merchants and customers. With built-in encryption technology, sensitive card data is protected throughout the entire payment process, reducing the risk of fraud or data breaches.

Moreover, Amazon’s Local Register offers competitive pricing for its services. The transaction fees are lower compared to some other card readers, making it an affordable choice for small businesses and startups.

In addition to accepting card payments, Amazon’s Local Register offers a range of features to enhance the overall customer experience. Merchants can easily track sales, manage inventory, and analyze customer data using the robust reporting tools provided by the accompanying mobile app.

Furthermore, Amazon’s Local Register is backed by Amazon’s reputation for exceptional customer service. Should any issues or questions arise, merchants can rely on Amazon’s dedicated support team to assist them promptly and efficiently.

Comparison between Amazon’s Local Register and Square

When it comes to mobile payment solutions, two major players have dominated the market: Amazon’s Local Register and Square. Both offer innovative card reader options and a range of features. In this article, we will compare the two and help you decide which one is best suited for your business.

Price is often a determining factor when choosing a card reader, and both Amazon’s Local Register and Square offer competitive pricing. Square charges a flat fee of 2.6% + $0.10 per transaction, whereas Amazon’s Local Register charges 2.5% per transaction. While the difference seems minimal, it can add up for businesses with high-volume sales.

Another important consideration is the compatibility of the card readers. Square’s card reader is compatible with most smartphones and tablets, including iOS and Android devices. On the other hand, Amazon’s Local Register is limited to select Android devices. If you have an iOS device, Square may be the more suitable option for you.

The overall user experience is crucial when it comes to mobile payment solutions. Square has a user-friendly interface with a smooth and intuitive design. It offers a range of features like inventory management, sales analytics, and customer feedback collection. Amazon’s Local Register also provides similar features, but some users find the interface to be slightly less intuitive compared to Square.

Security is a top concern when handling financial transactions. Both Amazon’s Local Register and Square adhere to strict security standards and encrypt customer data. However, Amazon’s Local Register has the advantage of being backed by Amazon’s robust security infrastructure, which may provide added peace of mind for businesses dealing with sensitive customer information.

One area where Amazon’s Local Register shines is in its integration with other Amazon services. If you are an Amazon seller, the Local Register seamlessly integrates with your existing Amazon account, making it easier to track sales and manage inventory. Square, on the other hand, offers integration with a wide array of third-party apps and services, providing more flexibility for businesses that rely on different platforms.

Customer support is another crucial consideration when choosing a mobile payment solution. Square has a reputation for providing excellent customer support, with a 24/7 phone line and responsive support agents. Amazon’s Local Register also offers customer support, but some users have reported longer response times and less availability compared to Square.

Features and Benefits of Amazon’s Local Register Card Reader

Amazon’s Local Register Card Reader is a versatile and powerful tool that offers a range of features to meet the needs of small business owners. Whether you run a retail store, a food truck, or a salon, the Local Register Card Reader can streamline your payment process and enhance customer experience. Let’s explore some of the key features and benefits of Amazon’s Local Register.

1. Seamless Integration: With the Local Register Card Reader, you can easily integrate your payment processing system with your existing Amazon seller account. This means that all your sales data, inventory management, and customer information are consolidated in one place, saving you time and effort.

2. EMV Chip Card Compatibility: The Local Register Card Reader supports EMV chip cards, giving your customers a secure and convenient way to make payments. By accepting chip cards, you can protect your business from fraudulent transactions and provide peace of mind to your customers.

3. Mobile Convenience: One of the standout features of the Local Register Card Reader is its mobility. It pairs seamlessly with your smartphone or tablet, allowing you to process payments on the go. Whether you’re attending a trade show, delivering products, or serving customers outside your store, the Local Register Card Reader ensures you never miss a sale.

4. Competitive Rates: Amazon offers competitive transaction rates with the Local Register Card Reader. The pricing structure is transparent and straightforward, helping you keep your payment processing costs under control while maximizing your profit margins.

5. Robust Reporting and Analytics: The Local Register Card Reader provides comprehensive reporting and analytics tools that help you gain valuable insights into your business performance. Track sales trends, identify popular products, analyze customer behavior, and make data-driven decisions to optimize your operations.

6. Customizable Receipts: With the Local Register Card Reader, you can create personalized and professional-looking receipts. Add your business logo, contact information, and even promotional messages to enhance brand visibility and leave a lasting impression on your customers.

7. Customer Support: Amazon is known for its excellent customer support, and the Local Register Card Reader is no exception. If you encounter any issues or have questions, their dedicated customer support team is available to assist you.

These are just a few of the features and benefits that Amazon’s Local Register Card Reader offers. With its advanced features, ease of use, and affordability, it’s no wonder that many small businesses are opting for the Local Register Card Reader to streamline their payment processes and enhance customer satisfaction.

How to Get Started with Amazon’s Local Register

Getting started with Amazon’s Local Register is quick and easy. Follow these simple steps to set up your account and start accepting payments with this powerful mobile card reader:

1. Sign up for an Amazon account: If you don’t already have an Amazon account, visit the Amazon website and create one. Having an Amazon account will allow you to easily integrate Local Register with your existing Amazon services.

2. Download the Local Register app: Go to the App Store or Google Play Store on your smartphone or tablet and search for “Amazon Local Register”. Download and install the app onto your device.

3. Connect your card reader: After downloading the app, plug in your Local Register card reader into the headphone jack of your device. The app will prompt you to pair your device with the card reader.

4. Configure your account: Once your device is paired with the card reader, you’ll need to configure your account settings. This includes providing details such as your business name, address, and the bank account where your funds will be deposited.

5. Complete the setup process: Follow the on-screen instructions to complete the setup process. You may need to verify your identity and provide additional information depending on your country and local regulations.

6. Start accepting payments: Once your account is set up, you’re ready to start accepting payments. Simply launch the Local Register app, enter the sale amount, and swipe or dip the customer’s card in the card reader. The app will guide you through the transaction process.

7. Manage your transactions: The Local Register app provides tools to help you manage your transactions. You can view sales reports, issue refunds, and send receipts to customers directly from the app.

8. Expand with additional features: Amazon’s Local Register offers additional features such as inventory management, customer tracking, and integration with other Amazon services. Explore these features to further streamline your business operations.

With these step-by-step instructions, you’ll be up and running with Amazon’s Local Register in no time. Enjoy the convenience and power of accepting payments on your mobile device, all backed by the reliability and reputation of Amazon.


In conclusion, Amazon’s entry into the mobile payments market with the Local Register Card Reader is a clear sign of the company’s ambition to compete with Square and other established players. With its seamless integration with the Amazon ecosystem and competitive pricing, the Local Register Card Reader offers a compelling choice for small businesses looking to accept credit card payments. The robust features, including inventory management and sales analytics, make it a versatile tool to streamline operations and make data-driven decisions.

However, it is important to note that the success of the Local Register Card Reader will ultimately depend on Amazon’s ability to gain traction and establish partnerships with major retailers and payment processors. Additionally, competition in the mobile payments market is fierce, with Square and other companies already having a significant market share. Nevertheless, with its vast resources, strong brand reputation, and commitment to innovation, Amazon has the potential to disrupt the market and challenge the dominance of existing players in the mobile payments industry.


1. Can I use the Amazon Local Register Card Reader with any smartphone?

2. How does the Amazon Local Register Card Reader compare to Square?

3. What are the fees associated with using the Amazon Local Register Card Reader?

4. Is the Amazon Local Register Card Reader compatible with other payment processors?

5. How can I sign up for an Amazon Local Register account?