Why Are Apple Stickers Included With IPhones?

Mobile Accessories
Source: Youtube.com

Have you ever wondered why Apple includes those little stickers with their iPhones? You know, the ones that feature the iconic Apple logo and seem to serve no real purpose? Well, you’re not alone. Many iPhone users have pondered the significance of these stickers. Are they simply a marketing ploy, or do they hold a deeper meaning?

In this article, we will explore the origins and purpose of Apple stickers, shedding light on this mysterious addition to every iPhone packaging. Whether you’re an Apple enthusiast or just curious about the company’s marketing strategies, join us on this journey to uncover the truth behind these little adhesive logos.

Inside This Article

  1. Reasons for Including Apple Stickers with iPhones
  2. Apple Branding and Marketing Strategy
  3. Encouraging Brand Loyalty and Advocacy
  4. Promoting User Creativity and Personalization
  5. Conclusion
  6. FAQs

Reasons for Including Apple Stickers with iPhones

Apple, as one of the leading technology companies in the world, has surprised many iPhone users with a seemingly simple yet intriguing addition to their product packaging – the iconic Apple stickers. While some may brush these stickers off as inconsequential, there are actually several reasons why Apple includes them with their iPhones.

1. Apple Branding and Marketing Strategy: Apple has always been known for its strong branding and marketing efforts. By including Apple stickers with their iPhones, Apple reinforces its brand identity and creates an opportunity for users to showcase their loyalty to the Apple ecosystem. These stickers act as a subtle reminder of the ownership of an Apple device and can even serve as a conversation starter, sparking discussions about the brand and its products.

2. Encouraging Brand Loyalty and Advocacy: In today’s highly connected world, word-of-mouth recommendations and user advocacy play a crucial role in the success of a brand. Including stickers with iPhones gives Apple an opportunity to leverage its loyal customer base to spread positive word-of-mouth. Users who proudly display these stickers on their laptops, cars, or even personal belongings become walking brand ambassadors, indirectly endorsing Apple to friends, family, and acquaintances.

3. Promoting User Creativity and Personalization: The inclusion of Apple stickers fosters a sense of creativity and personalization among iPhone users. These stickers can be stuck on any surface of choice, allowing users to express their individuality and customize their belongings. Whether it’s adding a touch of Apple to a laptop or adding a pop of color to a water bottle, these stickers offer a fun way for users to personalize their accessories and make a statement.

Apple Branding and Marketing Strategy

Apple has always had a knack for creating a strong brand image and establishing a loyal customer base. One of the ways they do this is through their meticulous branding and marketing strategy. The inclusion of Apple stickers with their iPhones is a brilliant move that supports this strategy.

When customers receive an iPhone, they often find a set of Apple stickers in the packaging. These stickers feature the iconic Apple logo and are designed to be placed on various surfaces like laptops, notebooks, or even car bumpers. But why does Apple include these stickers in the first place?

Firstly, Apple understands the power of free advertising. By including the stickers, Apple is essentially encouraging its customers to become walking billboards for the brand. When people stick these Apple stickers on their belongings, they are showcasing their loyalty and advocacy for the brand.

Secondly, the stickers serve as a reminder of the Apple ecosystem. Apple products are known for their seamless integration and compatibility, and the inclusion of the stickers underscores this message. When customers see the Apple logo on their laptop or notebook, it reinforces their connection to the Apple ecosystem and reminds them of the quality and functionality associated with the brand.

Thirdly, the stickers promote a sense of exclusivity. Owning an Apple product is seen as a status symbol, and by including the stickers, Apple reinforces this perception. When customers proudly display these stickers, they are proudly declaring that they are part of the Apple community.

Lastly, the stickers play into Apple’s commitment to user creativity and personalization. Apple products are known for their sleek design and user-friendly interfaces, and the inclusion of the stickers allows users to personalize their devices and make them their own. Users can get creative and find unique ways to use these stickers, further enhancing the sense of ownership and connection to the brand.

Encouraging Brand Loyalty and Advocacy

One of the reasons why Apple includes stickers with its iPhones is to encourage brand loyalty and advocacy among its users. By providing stickers that prominently display the iconic Apple logo, the company aims to create a sense of ownership and pride in owning an Apple product.

When users receive these stickers, they are not just receiving a piece of adhesive paper; they are receiving a symbol of belonging and identification with the Apple brand. The stickers serve as a physical representation of their connection to the Apple ecosystem. This fosters a sense of loyalty and pride, encouraging users to become brand ambassadors.

Apple understands that when users proudly display these Apple stickers on their belongings, such as laptops, notebooks, or even car bumpers, they are essentially endorsing the brand to others. It becomes a form of free advertising, as those who see the stickers may be intrigued and inquire about the products or even consider purchasing an Apple device themselves.

Moreover, Apple recognizes the power of word-of-mouth marketing. When users show off their Apple stickers to friends, family, or colleagues, they are likely to share positive experiences and recommend Apple products. This type of advocacy is invaluable for a brand, as it helps to expand its customer base and build a strong reputation in the market.

The inclusion of Apple stickers also creates a sense of exclusivity and community among iPhone owners. When users see others displaying the same Apple stickers, there is an instant connection and a shared appreciation for the brand. It fosters a sense of belonging to a larger community of Apple enthusiasts, further strengthening their loyalty and passion for the brand.

Overall, by including Apple stickers with its iPhones, Apple is not just giving away free promotional material; it is leveraging the power of brand loyalty and advocacy. These stickers serve as a tangible reminder for users to stay connected to the brand and spread the love for Apple products to others. It’s a strategic move that helps Apple maintain its position as a leading player in the mobile industry.

Promoting User Creativity and Personalization

Apple understands that users want to make their iPhones truly their own. By including Apple stickers with every iPhone purchase, the company promotes and encourages user creativity and personalization. These stickers allow users to customize their devices, express their individuality, and make a statement about their personality and style.

Whether it’s a sleek minimalist design or a vibrant and colorful sticker, users can choose the one that best represents their taste and personality. By placing the Apple sticker on their iPhone, users can showcase their affinity for the brand and become unofficial brand ambassadors, sparking conversations and connections with fellow Apple enthusiasts.

Furthermore, including Apple stickers allows users to personalize other items in their lives. They can adhere the stickers to laptops, notebooks, water bottles, or even cars, extending the Apple branding experience beyond the iPhone itself. This personalization aspect allows users to create a cohesive branded environment that reflects their loyalty and love for Apple products.

Apple understands the power of personalization in building a strong emotional connection between users and their products. By fostering creativity and providing a platform for users to express themselves, the inclusion of Apple stickers adds an element of fun and personal touch to the overall iPhone ownership experience.


The inclusion of Apple stickers with iPhones serves multiple purposes. Firstly, it is a marketing strategy that allows Apple to promote its brand and create a sense of loyalty among its users. By providing stickers, Apple encourages customers to showcase their affiliation with the brand, serving as an organic form of advertisement. Additionally, the stickers offer a personalized touch, allowing users to customize their devices or other personal belongings. It also fosters a sense of community among Apple users, as they can connect and identify with one another through the shared symbol of the Apple logo. While these stickers may seem like a small, inconsequential detail, they contribute to the overall Apple experience and embody the company’s attention to detail and commitment to providing a memorable user experience.


1. Why are Apple stickers included with iPhones?

2. What should I do with the Apple stickers that come with my iPhone?

3. Are Apple stickers considered collectibles?

4. Can I use Apple stickers as decals for other devices?

5. Do other smartphone brands include stickers with their devices?