To add keep reading on Tumblr mobile, use the official Tumblr app's built-in Read More control in the post editor. Tap Read More to split your post with a "Keep reading" link, or if that button is not visible, tap the Three dots control and choose the read-more insert option.
How to add keep reading on Tumblr mobile
The Tumblr app includes a native Read More control, so you do not need HTML code or workarounds. The official Tumblr help documentation confirms that both the Read More and Three dots controls are available directly in the mobile post editor.
- In the Tumblr app, start composing a post.
- In the post editor, tap Read More to split the post with a Keep reading link.
- If Read More is not shown directly, use Three dots and choose the read-more insert option.
This is the only officially documented method for the mobile app.
Why add a keep reading link
Adding a keep reading link improves the experience for people browsing on their phones. Long posts take up a lot of screen space, and a break lets followers decide whether they want to expand the full content instead of forcing them to scroll through everything on the dashboard. This keeps your blog cleaner and makes longer text posts feel less overwhelming on a small screen.
Where to place the keep reading break
Tumblr recommends adding some content before the break. If the read more link is the first content in the post, it will not work on your blog URL. Place the break after a short introductory sentence or a few lines of text so the post displays correctly both on your blog and in the dashboard feed.
Choose a natural split point in your writing. A good rule is to put the break after the opening hook or the first paragraph, so readers get enough context to decide whether they want to continue. Avoid cutting mid-sentence or before you have introduced the topic.
Frequently Asked Questions
Can I add Keep Reading on Tumblr mobile using the mobile app?
Yes, you use the built-in Read More control in the app's post editor. You cannot add it from the mobile app's editing interface alone if you are trying to use HTML; you must use the desktop HTML editor, not the mobile app, to insert the code manually.
Does the Read More feature work the same on iPhone and Android?
The Read More and Three dots controls are described as part of the mobile app editor, with no device-specific differences noted.
What should I do if the Read More button is missing from the editor?
If Read More is not shown directly, tap the Three dots control in the post editor and choose the read-more insert option from that menu. The official help page documents both controls as available in the mobile editor.
Can I use HTML code to add a keep reading break in the mobile app?
The only official guidance is the app editor's built-in Read More control and the Three dots insert option.
For the wider topic, see Facebook privacy and notifications.
Related reading: How To Switch Accounts On Tumblr Mobile and How To Add A Line To Boost Mobile.
