Is ITunes Going Away? Sort Of. Here’s What’s Taking Its Place.

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The music industry was forever changed with the advent of iTunes, a platform that revolutionized the way we consume and organize our music. But as technology continuously evolves, so too must our digital music experience. So, is iTunes going away? The answer is sort of. While iTunes as we know it is being discontinued, it is being replaced by a range of specialized apps that cater to different aspects of our digital entertainment needs. In this article, we will explore the changes happening in the iTunes landscape and shed light on what is taking its place. From Apple Music for streaming, to Apple Podcasts for audio content, and the Apple TV app for movies and TV shows, the future of music and entertainment is still very much alive and thriving. So, let’s dive into the exciting developments reshaping our digital music journey.

Inside This Article

  1. The Decline of iTunes
  2. The Rise of Apple Music
  3. Apple Podcasts Takeover
  4. The Popularity of Apple TV
  5. The Future of iTunes
  6. Conclusion
  7. FAQs

The Decline of iTunes

Once a revolutionary platform for purchasing and organizing music, iTunes has experienced a significant decline in recent years. This decline can be attributed to various factors, including the rise of streaming services, changes in consumer behavior, and Apple’s own strategic shifts.

One of the main factors contributing to the decline of iTunes is the explosion of music streaming services such as Spotify, Apple Music, and Amazon Music. With these services, users can access a vast library of music for a monthly subscription fee, eliminating the need to purchase individual songs or albums. Streaming services offer convenience, personalized recommendations, and an extensive catalog of music that simply cannot be matched by traditional downloading models.

Another contributing factor is the shift in consumer behavior. In today’s digital age, people are more inclined to stream music rather than store and manage large libraries of files on their devices. Streaming allows for instant access to a virtually limitless library of music, with the added convenience of syncing across multiple devices. This shift in behavior has made downloading and organizing music through iTunes less appealing to the masses.

Apple itself has played a role in the decline of iTunes. In 2015, the company introduced Apple Music, a streaming service that directly competes with iTunes. This move signaled Apple’s recognition of the changing music landscape and their desire to adapt to it. Over time, Apple Music has gained popularity, offering users unlimited access to millions of songs, curated playlists, and exclusive releases.

Furthermore, with the rise of app-driven platforms, Apple has focused more on integrating music and media into its ecosystem. This has led to the rise of standalone apps like Apple Podcasts for podcast enthusiasts and Apple TV for streaming television shows and movies. These apps have garnered attention and usage, diverting attention away from the once-dominant iTunes.

With all these factors combined, the decline of iTunes is evident. While the platform may no longer be the go-to destination for music downloads and organization, it continues to exist in a more limited form. iTunes still serves as a hub for device management, allowing users to sync and back up their Apple devices. However, its days as a dominant platform for music consumption are long gone.

While the decline of iTunes may sadden some longtime users, it is important to embrace the changes in technology and adapt to new ways of consuming and organizing music. Streaming services and app-driven platforms offer a more convenient and personalized experience that caters to the ever-evolving needs of consumers.

In the next section, we will explore the rise of Apple Music and how it has filled the void left by iTunes.

The Rise of Apple Music

When it comes to streaming music, Apple Music has taken the world by storm. Launched in 2015, Apple Music quickly emerged as a major competitor to other popular music streaming platforms like Spotify and Pandora. With its vast music library, personalized recommendations, and seamless integration with Apple devices, it’s no wonder that Apple Music has become the go-to choice for millions of music lovers around the globe.

One of the key reasons behind the rise of Apple Music is its extensive music catalog. With over 75 million songs available to stream, subscribers have access to a wide range of genres and artists. Whether you’re a fan of pop, rock, hip-hop, or classical music, you’re sure to find your favorite tracks on Apple Music. The platform also features exclusive releases and live performances, further enhancing its appeal to music enthusiasts.

Another factor that sets Apple Music apart is its personalized recommendations. Using advanced algorithms and machine learning, Apple Music curates personalized playlists and recommendations based on your music preferences. As you listen to and discover new songs, the platform tailors its suggestions to your unique taste, making it easier than ever to find new music that you’ll love.

Seamless integration with Apple devices is yet another reason why Apple Music has gained popularity. Whether you’re using an iPhone, iPad, or Mac, Apple Music seamlessly syncs your music library across all devices. This means that you can start listening to a song on your phone and continue where you left off on your computer without missing a beat. The convenience and continuity offered by Apple Music have made it a favorite among Apple device users.

In addition to its music streaming features, Apple Music also offers exclusive content and collaborations. From artist interviews and documentaries to live concert recordings, Apple Music provides subscribers with unique content that goes beyond just streaming songs. This added value has attracted artists and fans alike, solidifying Apple Music’s position in the music streaming industry.

The rise of Apple Music has not only revolutionized how we listen to music but has also sparked a change in the music industry itself. With streaming now dominating music consumption, artists and record labels have had to adapt their strategies to the new landscape. Apple Music’s success has shown the power of subscription-based music streaming and its potential for revenue generation.

With its expansive music library, personalized recommendations, seamless device integration, and exclusive content, Apple Music continues to grow in popularity. As more music enthusiasts discover the convenience and features offered by Apple Music, it is poised to remain a dominant player in the ever-evolving music streaming industry.

Apple Podcasts Takeover

Apple Podcasts has been steadily gaining popularity over the years, and it has recently solidified its position as a dominant player in the podcast industry. With the rise of serial storytelling, true crime, and various other genres, podcasts have become a cornerstone of entertainment and information consumption.

Apple recognized the demand for podcasts early on and integrated the podcast feature into iTunes, making it accessible to millions of users. However, with the evolution of the digital landscape and the need for dedicated platforms, Apple made the decision to spin off podcasts into a separate and specialized app: Apple Podcasts.

This move allowed Apple to enhance the podcast listening experience, providing users with a dedicated space to explore, discover, and listen to their favorite shows. Apple Podcasts offers a vast library of podcasts across various topics, making it easy for users to find content that aligns with their interests.

But Apple didn’t stop there. They also introduced new features and improvements to enrich the podcast listening experience. For example, users can now subscribe to their favorite podcasts, automatically download new episodes, create personalized playlists, and receive notifications when new episodes are available.

The Apple Podcasts app also offers seamless integration with other Apple devices, such as the Apple Watch and CarPlay. This means that users can enjoy their favorite podcasts while on the go, without interruption or hassle.

Additionally, Apple has taken steps to promote diversity and inclusion within the podcasting space. They have launched programs and initiatives aimed at supporting underrepresented voices and providing a platform for diverse creators to share their stories.

Overall, the Apple Podcasts takeover signifies a shift towards a more dedicated and specialized podcast experience. With a user-friendly interface, an extensive library of content, and innovative features, Apple Podcasts has become the go-to platform for podcast lovers worldwide.

The Popularity of Apple TV

Apple TV has become an incredibly popular streaming device, offering a seamless way to access a wide variety of entertainment content in the comfort of your living room. With its sophisticated interface, powerful capabilities, and integration with other Apple devices, Apple TV has garnered a large and dedicated fan base.

One of the key factors contributing to the popularity of Apple TV is its seamless integration with the Apple ecosystem. Users who already own Apple products such as iPhones, iPads, or Macs can easily connect their devices to Apple TV and enjoy a seamless streaming experience. This integration allows users to effortlessly stream their favorite movies, TV shows, and music from their Apple devices directly to their television screens.

Another reason behind the popularity of Apple TV is its extensive content library. With access to popular streaming platforms like Netflix, Hulu, and Amazon Prime Video, as well as Apple’s own streaming service, Apple TV+ (which offers exclusive shows and movies), users have a wide range of options to choose from. Furthermore, Apple TV allows users to rent or purchase movies and TV shows from the iTunes Store, adding to the diversity of available content.

Apple TV’s user-friendly interface also contributes to its popularity. The intuitiveness of the device’s interface makes it easy for users of all ages and technological backgrounds to navigate and find the content they desire. Whether it’s browsing through different categories, searching for specific titles, or accessing personalized recommendations, Apple TV ensures a seamless and enjoyable user experience.

Moreover, Apple TV offers advanced features that enhance the viewing experience. The device supports 4K HDR content, providing stunning visuals and vibrant colors. It also integrates with Siri, Apple’s voice assistant, allowing users to control their TV using voice commands and search for content effortlessly. Additionally, Apple TV supports gaming, turning your TV into a gaming console and providing access to a wide variety of popular games.

Lastly, Apple TV’s reliability and performance contribute to its popularity. The device’s powerful hardware ensures smooth and lag-free streaming, while frequent software updates guarantee that users have access to the latest features and enhancements. This commitment to delivering a high-quality and reliable streaming experience has made Apple TV a top choice among consumers.

The Future of iTunes

The future of iTunes is an exciting and evolving landscape. As Apple continues to reshape its digital offerings, the role of iTunes is undergoing significant changes. While the standalone iTunes application is being phased out, its core functionality is being dispersed across different platforms and services.

One of the key replacements for iTunes is the Apple Music app. With the explosive growth of streaming services, Apple Music has become the go-to platform for music lovers. It offers a vast library of songs, curated playlists, and personalized recommendations. The app seamlessly integrates with other Apple devices, providing users with a unified and convenient music experience.

Furthermore, podcasts have gained massive popularity in recent years. In recognition of this trend, Apple has launched a dedicated app called Apple Podcasts. This app allows users to discover and subscribe to a wide range of podcasts, from educational shows to gripping true crime series. With its user-friendly interface, Apple Podcasts has become a hub for podcast enthusiasts.

Another significant development is Apple’s foray into the world of television and movies with Apple TV+. This streaming service showcases exclusive original content and popular TV shows and movies. It provides a seamless integration with Apple devices and offers a compelling alternative to traditional cable subscriptions and other streaming platforms.

In terms of functionality, the future of iTunes is also reflected in the macOS Catalina update. With this update, the iTunes app has been replaced by separate apps for music, podcasts, and TV. This change streamlines the user experience and allows for more focused and intuitive usage of each specific content type.

While the standalone iTunes application is no longer being actively developed, it is important to note that iTunes Store, where users can purchase and download music, movies, and TV shows, is still available. Users can access the iTunes Store through the Music app, Apple TV app, or the iTunes Store app on their iOS devices.


As we have explored in this article, the era of iTunes as we know it is coming to an end. Apple is gradually phasing out the iTunes app but not eliminating its features entirely. Instead, they are dividing its functionalities across different apps, such as Apple Music, Apple TV, and Apple Podcasts.

This transition reflects the changing landscape of how we consume media. With separate apps dedicated to specific types of content, Apple aims to streamline the user experience and cater to the evolving needs of its customers. While it may take some time to adjust to the new app ecosystem, this move signifies Apple’s commitment to adaptability and innovation.

Furthermore, the shift towards Apple Music and other platforms opens up exciting possibilities for music lovers and content creators alike. With an expansive library of songs, curated playlists, and exclusive content, Apple Music offers a more immersive and personalized music streaming experience.

While we bid farewell to iTunes, we welcome the future of digital media with anticipation. As technology continues to evolve, it’s essential to embrace change and discover new avenues for enjoying our favorite content.


Here are some frequently asked questions about the future of iTunes and its replacement:

1. Is iTunes going away entirely?

No, iTunes is not going away entirely. However, its functionality is being distributed across different apps on Apple devices.

2. What will replace iTunes?

Apple has introduced separate apps to handle different media types. Apple Music will handle music, Apple Podcasts will handle podcasts, and Apple TV will handle TV shows and movies.

3. Will I lose my iTunes library?

No, your iTunes library will not be lost. It will be automatically transferred to the respective apps on your Apple device.

4. Can I still purchase music and movies?

Yes, you can still purchase music and movies on the new apps. In fact, they provide a more streamlined and enhanced purchasing experience.

5. How do I access my iTunes content?

Your iTunes content can be accessed through the Apple Music, Apple Podcasts, and Apple TV apps. Simply open the respective app and navigate to your desired content.